pharrell williams tour 2023

Pharrell Williams’ Something In The Water Returns to Virginia Beach In 2023

3-DAY PASSES FOR THE ART, CULTURE AND MUSIC FESTIVAL ON SALE SATURDAY, NOVEMBER 5 AT 12PM ET

Lineup to be announced, april 28, 2023 – april 30, 2023, virginia beach, va.

In a statement made today from his  MIGHTY DREAM FORUM , visionary recording artist, producer, songwriter, philanthropist, fashion designer, and entrepreneur, Pharrell Williams announced the return of his acclaimed  SOMETHING IN THE WATER , a multi-day music festival, art and cultural experience, to his hometown of  Virginia Beach from April 28-April 30, 2023 . Joined onstage by Mayor Bobby Dyer, Council Member Aaron Rouse, City Manager Patrick Duhaney and Deputy City Manager Taylor Adams for the announcement,  SOMETHING IN THE WATER  will continue its mission to unite communities, celebrate diversity and empower everyone from the youth to small business owners. 

“The demand for the festival in Virginia Beach and The 757 – among the people – has never wavered. If anything it has only intensified,” says  Pharrell Williams . “College Beach Weekend continues every year and the city of Virginia Beach leaders have been eager to reconcile and move forward. The environment is finally optimized for return and the announcement will delight everyone  – from HBCU students across the eastern USA to the hundreds of small businesses who will play a role in the festival to the cities within the region and neighborhoods that will serve as hosts. I need to come back home. There is a pervasive feeling by almost everyone that the festival belongs in Virginia Beach, and the time is right to bring it back.”

“It is exciting to be so close to the return of SOMETHING IN THE WATER in Virginia Beach,” says  Mayor Bobby Dyer . “We sincerely appreciate Mr. Williams and his willingness to bring this marquee event back home!”

“I’ve had the pleasure of knowing Pharrell since 2019, and it means so much to me to have this opportunity to work with such a great person to bring this event back to his home in the Commonwealth of Virginia and specifically the City of Virginia Beach,” says Council Member Aaron Rouse.

Full line up and details to be announced soon. 3-Day passes will be on sale at  www.somethinginthewater.com  on  November 5 at 12PM ET . SOMETHING IN THE WATER is produced by Live Nation and IMGoing.

On Saturday, November 5th from 10AM to 5PM, Virginia residents will be able to purchase passes for April 28-30 at a special in-person “Locals Only” presale at the Veterans United Home Loans Amphitheater at Virginia Beach Box Office. Passes can be purchased in-person at the box office with a government-issued ID while supplies last. Fees are waived for the in-person purchase with a two (2) pass limit per person.

More information to come! 

Media Contacts:

Amanda Silverman

[email protected]

Viveca Ortiz-Torres

Monique Sowinski

About SOMETHING IN THE WATER

SOMETHING IN THE WATER’S mission is to unite the community and celebrate the diversity and magic of Virginia Beach. It is an opportunity to bring the best of what Pharrell has encountered around the world back to his hometown. The weekend celebrates opportunity and the chance to empower everyone from the youth to the small business owners. SOMETHING IN THE WATER has created a legacy highlighting the pillars that Pharrell is so personally passionate about shining a light upon and celebrating his hometown community. The weekend aims to give back to the community that he so passionately supports. Musicians, students, artists, activists and more will converge on Virginia Beach to activate and amplify, collaborate and co-author, shift and shape the future.

About Live Nation Entertainment

Live Nation Entertainment (NYSE: LYV) is the world’s leading live entertainment company comprised of global market leaders: Ticketmaster, Live Nation Concerts, and Live Nation Sponsorship. For additional information, visit  www.livenationentertainment.com .

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Pharrell Williams’ Something in the Water to Return to Hometown Virginia Beach in 2023

By Daniel Kreps

Daniel Kreps

After setting up shop in Washington, D.C. , this year, Pharrell Williams ’ Something in the Water Festival has announced it will return to its roots and bring the fest back to the producer’s hometown of Virginia Beach, Virginia, in 2023.

The inaugural Something in the Water took place in Virginia Beach in 2019. After the pandemic postponed the fest for two years, it resurfaced in the Nation’s Capital in 2022 due to a feud between Williams and Virginia Beach officials .

However, cooler heads have apparently prevailed as the festival will come back to its initial stomping grounds on April 28-30, 2023, dates that coincide with the coastal city’s College Beach Weekend. (The 2022 fest — which features a rare Clipse reunion along with sets by 21 Savage, Lil Baby, Pharrell & Phriends, and more — revolved around the Juneteeth weekend.)

. @sitw is back in the 757 for 2023 🌊 Passes go on sale Saturday, November 5 at 12 PM ET. The VA Locals Only sale for Virginia residents takes place 10 AM – 5 PM ET. Visit https://t.co/Ul2je8ktgv for more details. pic.twitter.com/W2QgwEgojT — SOMETHING IN THE WATER (@sitw) November 2, 2022

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Mayor Bobby Dyer added, “It is exciting to be so close to the return of Something in the Water in Virginia Beach. We sincerely appreciate Mr. Williams and his willingness to bring this marquee event back home!”

While participating artists have not yet been announced, a Virginia residents-only presale for tickets to the 2023 festival will begin Saturday, Nov. 5; check the fest’s website for more details.

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Pharrell Williams Reveals Something in the Water 2023 Lineup: Grace Jones, Clipse, Jazmine Sullivan, and More

Pharrell Williams ’ music festival, Something in the Water, returns to Virginia Beach in April, running from the 28th to the 30th. Today, he’s revealed the 2023 lineup: Grace Jones, Clipse, Jazmine Sullivan, Mumford & Sons, Yendry, Wu-Tang Clan, Flo Milli, Kehlani, Ayra Starr, and more will perform, as will an act billed as Pharrell’s Phriends. See the full lineup in the poster below.

The first Something in the Water took place in Virginia Beach in 2019. For its 2022 edition , the event moved to Washington, D.C., after Williams criticized his hometown’s government over its handling of the shooting death of his 25-year-old cousin, Donovon Lynch. The city of Virginia Beach recently reached a $3 million settlement with Lynch’s family.

In a change from past editions, Something in the Water also now has a presenting sponsor, Walmart. “We’re excited to team up with Something in the Water, returning to a special place to Walmart, Virginia’s Hampton Roads, to help celebrate and empower this community we’re so proud to be a part of,” Cedric Clark, executive vice president of store operations for Walmart U.S., said in a statement.

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Lil wayne, mumford & sons, grace jones to perform at pharrell’s something in the water festival.

Jazmine Sullivan, Maren Morris, Nile Rodgers & CHIC, Clipse, Wu-Tang Clan, Kid Cudi, Latto, Lil Durk, Summer Walker and Lil Yachty will also perform at the three-day event in Virginia Beach.

By Mesfin Fekadu

Mesfin Fekadu

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Pharrell has recruited Lil Wayne , Mumford & Sons, Grace Jones , Skrillex and Lil Uzi Vert for his annual Something in the Water festival.

The producer-songwriter-rapper-entrepreneur announced Wednesday that Jazmine Sullivan, Maren Morris, Nile Rodgers & CHIC, Clipse, Wu-Tang Clan, Kid Cudi, Latto, Lil Durk, Summer Walker , Lil Yachty, Machine Gun Kelly and Coi Leray will also perform at the three-day event from April 28-30 in Virginia Beach. YouTube will livestream the entire festival.

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Others set to perform include Jay Pharoah, KAYTRANADA, Kehlani, Wale, The Kid LAROI, BADBADNOTGOOD, Polo G, Wet Leg, NLE Choppa, SWV, Aminé, Doechii, Kamasi Washington, CHIKA, Flo Milli, Masego, FLO, Saucy Santana, 100 Gecs, Ayra Starr, Babyface Ray, Black Sherif, d4vd, Feid, gigi, Jessie Murph, KayCyy, Kenny Beats, Kitty Ca$h, Remi Wolf, Riovaz, UMI, Weston Estate, YEИDRY and yvngxchris.

Pharrell will also bring out special guests who are billed as “Pharrell’s Phriends.”

Last year’s festival moved from Virginia Beach to Washington, D.C., after Pharrell called Virginia Beach “toxic” and said he wished the city took a more proactive stance after a police officer fatally shot his cousin Donovon Lynch in March 2021. Lynch was killed during a chaotic night in which 10 people were shot during separate incidents.

Usher, Justin Timberlake, J Balvin, Dave Matthews Band and Calvin Harris performed last year.

Something in the Water is sponsored by AirBnb and Walmart and produced by IMGoing and Live Nation. Tickets are currently on sale.

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Pharrell says SOMETHING IN THE WATER is returning to Virginia Beach: 'I need to come back home'

NORFOLK, Va. — Pharrell Williams is bringing his SOMETHING IN THE WATER FESTIVAL back to Virginia Beach in 2023.

The 13-time Grammy winner broke the news Wednesday during his Mighty Dream Forum in Norfolk.

Passes for the festival, which will take place Friday, April 28 through Sunday, April 30, 2023, will go on sale this Saturday at noon, according to a post on Instagram.

"The VA Locals Only sale for Virginia residents takes place 10 AM - 5 PM ET," the post reads.

Williams said the demand for the festival to take place in Virginia Beach "has never wavered" and "has only intensified."

“College Beach Weekend continues every year and the city of Virginia Beach leaders have been eager to reconcile and move forward," Williams wrote. "The environment is finally optimized for return and the announcement will delight everyone - from HBCU students across the eastern USA to the hundreds of small businesses who will play a role in the festival to the cities within the region and neighborhoods that will serve as hosts. I need to come back home. There is a pervasive feeling by almost everyone that the festival belongs in Virginia Beach, and the time is right to bring it back.”

Virginia Beach Mayor Bobby Dyer thanked Williams for "his willingness to bring this marquee event back home."

“It is exciting to be so close to the return of SOMETHING IN THE WATER in Virginia Beach,” Dyer said.

Pharrell opens Mighty Dream Forum in Norfolk

The Virginia Beach native created the forum to bring people of color together to learn from some of the biggest business leaders and even spark ideas to create a more equitable community.

Williams reflected on the strengths of Hampton Roads and how he feels the area can improve in an interview at the forum.

"We have an abundance of people. There’s an abundance of talent. But everyone needs to be seen as that way," Williams explained. "Seen as, you know, this looming opportunity that’s just waiting to be tapped into, like untapped potential. You know, there’s so much here. There’s more than just athletes and musicians here. There’s a lot of talent."

The music mogul also talked about how he shouldn't be the only one hosting events to talk about diversity, equity and inclusion.

Participants in the Mighty Dream Forum will have the opportunity to network with business professionals, engage in workshops, and enjoy plenty of entertainment.

The three-day forum continues through Thursday at 400 Granby Street in Norfolk.

This is a developing story, so anyone with more information can email [email protected] to send a tip .

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Pharrell Williams’ Something in the Water festival 2023 lineup and how to buy tickets

The Something in the Water festival will be coming up early next year, and tickets are set to go on sale quite soon. The festival will be headlined Pharrell Williams who founded the festival in 2019. The Something in the Water festival will run over the course of three days from April 28, 2023-April 30, 2023. It will take place in Virginia Beach, Virginia, and all ages are welcome at the festival with children under five getting in for free.

Where can you buy tickets to Pharrell Williams’ Something in the Water festival?

. @sitw is back in the 757 for 2023 🌊 Passes go on sale Saturday, November 5 at 12 PM ET. The VA Locals Only sale for Virginia residents takes place 10 AM – 5 PM ET. Visit https://t.co/KAPM6gvYiT for more details. pic.twitter.com/kptkVBy2BT — Pharrell Williams (@Pharrell) November 2, 2022

You can go here to register for priority access to buy tickets to Something in the Water 2023, starting Nov. 5, 2023, at 12pm ET. There are two types of tickets that you will be able to purchase, with General Admission costing anywhere between $195-$325 plus fees, and 3-Day VIP passes costing between $525-$600 plus fees. VIP passes will grant you dedicated entry lines, viewing areas, merch stands, charging stations, elevated restrooms, and free water stations. These are limited and will most likely sell out quickly.

Even though we have not gotten word as to who will be in the lineup of the 2023 S omething in the Water festival, we can give you an idea as to who you might see based on the guests who were in the lineup in previous years. These artists included Travis Scott, Migos, Janelle Monáe, SZA, Rosalia, Anderson Paak, Jhene Aiko, Mac DeMarco, Maggie Rogers, Lil Uzi Vert, Missy Elliott, Pusha T, Dave Matthews Band, DRAM, Jay-Z, Diddy, Busta Rhymes, Usher, Snoop Dogg, Timbaland, Charlie Wilson, Tyler the Creator, Trey Songz, Chris Brown, Lil Duval, The Free Nationals, T.I., Lil Baby, Roddy Rich, Moneybagg Yo, Skepta, Ozuna, Quinn XCIII, Lucky Daye, 6LACK, Syd, Tobe Nwigwe, Tierra Whack, Mariah The Scientist, J.I.D, Chloe x Halle, Jeremy Zucker, Sabrina Claudio, Backyard Ban, Keyonna Jones, Jamilla Okubo, Chris Pyrate, Kari Johnson, DJ Domo, and members of SWV and Blackstreet.

If the lineup is any bit as fantastic as it has been in previous years, anybody going to Something in the Water 2023, will surely be in for a blast. So make sure you get your tickets when they go on sale starting Nov. 5, 2023, at 12pm ET.

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Inside Pharrell's World at Louis Vuitton and the New Era of Fashion He's Leading

To listen to this profile, press play below:

Pharrell Williams has a pimple. There’s a bandage on his chin, and immediately after introducing myself, I ask him, “What happened?” And he says in the nonchalant, melodious voice I’ve heard approximately 1 billion times on speakers and in headphones but did not expect to be so perfectly his in person: “Oh, just a pimple.”

He just turned 50 and his skin has the texture and tone of a nourished and well-hydrated 22-year-old. Upon clocking the bandage, I thought maybe one of his four children had caught him with a headbutt. Maybe he fell skateboarding. I did not in a thousand years expect him to tell me that under the bandage he had hidden a pimple. And immediately I feel like a jerk for calling attention to it.

But Pharrell does not seem perturbed by my comment, or by the blemish or the bandage. He is full of humility. He is open and honest and ready to share himself—and his imperfections—with the world.

We were in a vast parking lot in Pharrell’s hometown of Virginia Beach, amid a carnival of trailers and trucks that served as the backstage area for the now-annual three-day music festival called Something in the Water that he hosts right on the sand. It was late April, a momentous time for Pharrell. He was just two months into his new job as the men’s creative director of Louis Vuitton, and enormous questions were swirling about what the superstar producer would do with the keys to a global luxury superbrand.

His appointment had put to rest a year of gossip and speculation about who might fill the role left vacant after Virgil Abloh’s death in 2021. Some expected that the position would be used to elevate one of the young, overachieving fashion-school graduates who had found success at his or her own brand. Others guessed that the job would go to a well-known designer. Nobody seemed to be floating Pharrell’s name. When the news broke, on Valentine’s Day, it was seismic. One of the world’s most famous people was being invited by one of the world’s biggest brands to reshape the business of luxury fashion.

Never before has such a famous artist or a musician—or a celebrity of any stripe—been appointed to a position of such distinction in the luxury business. And yet, the moment shouldn’t have been a total surprise. We’ve been living in fashion’s celebrity era for a decade now. Brands are working to establish something bigger and more loyal than a customer base: They want a fan base. A whole world of people who follow what they do the way people follow Hollywood or sports, regardless of whether they can afford a bag.

Meanwhile, stars have bumped buyers and the press out of front-row seats at fashion shows, and replaced supermodels in campaigns. Collaborations between luxury brands and pop stars are ubiquitous. As priorities go, traction on social media is just as important as the cut and quality of the clothes.

Jacket by Kenzo. Sweater by Loro Piana. Necklaces, his own. Brooch by Tiffany & Co.

In light of these developments, Pharrell’s appointment seemed like the logical next step in the quickening union between fashion and celebrity culture. This was the point made at the time by cynics who suggested that the job amounted to a kind of vanity role for Pharrell and a marketing ploy for the brand. But the true scope of Louis Vuitton’s bet on Pharrell is grander than we could have realized back when it was first announced.

I wanted to know, on that afternoon in Virginia, how Pharrell was faring under the expectations of the new job. He was toiling on what would become his first collection—which he’d later unveil in dramatic fashion in Paris in June—and over those intervening months, I went on a kind of journey with Pharrell. From his hometown in Virginia Beach, to his new home in Paris, and across several intimate conversations in his studio and showroom, I was permitted to see what he was cooking up. More than that, though, I began to understand how it is that Pharrell is driving a paradigm shift, not just in the business of designing and selling luxury goods but in the whole wild, symbiotic swirl of pop culture and fashion.

And so the pimple on Pharrell’s chin—particularly, his instant openness and honesty about it—felt like an encouraging omen.

Sweater and pants by Auralee. Sunglasses by Jacques Marie Mage. Bracelet (on left hand) by Tiffany & Co. Bag by Louis Vuitton Men’s.

After we put the bandage incident behind us, Pharrell and I sat down on a couple of stools under the shade of a canopy that had been set up between two trailers. Pharrell and his family have been spending most of their time in Paris since his appointment, but they’d all come to the festival together—his wife, Helen, their 14-year-old son, Rocket, and the triplets he and Helen had in 2017. As we chatted, they all hung out nearby in the artist compound—a few hours later, Pharrell would take the stage with Pharrell’s Phriends and put on a two-hour headlining performance featuring a melange of other artists including Diddy, M.I.A., De La Soul, Busta Rhymes, and A$AP Rocky.

Pharrell is a prodigious multitasker—endlessly juggling a music career with a skin care line and a restaurant and a hotel and collaborations with Adidas and one of LVMH’s newest high-value acquisitions, Tiffany & Co.—but given the enormousness of the new job in Paris, I was amazed he was at the festival, in mind and body, hosting and performing. But he assured me that he’s still working on the LV collection remotely. “We’re in constant contact,” he says of himself and his team back in the Paris studio. “It’s crazy what we have coming. I pushed it in every aspect, every category. I pushed it.”

What became apparent to me over the course of a few days in Virginia Beach during Something in the Water was that Pharrell wasn’t just toiling on LV projects remotely. His work for the brand was all around us. My initial presumption—that he’d taken time off from his new job to tie up the loose ends of his old job—reflected a misunderstanding in what was really going on here.

While the fashion world was awaiting Pharrell’s first show in June to see his vision for the brand, the people of Virginia Beach were already experiencing it in April. Just by being there, they were getting a taste for what Pharrell had in mind for his debut: The collection he would present in Paris is titled LVERS, as in “Virginia is for….” He was here not just to satisfy the thousands of fans who came out for his music; he was here to introduce them—or reintroduce them, as the case may be—to Louis Vuitton, to Pharrell’s Louis Vuitton. And for him, the mission was clear: “From Paris to VA, VA to Paris,” he says, “that’s literally the narrative. All of this is seeding that.” For him and for his fans, the music and the clothes are part of one body of work. “It’s a part of my story,” he says.

Not far from where we chatted, brisk business was being done inside a VIP tent over by the stage, where a Louis Vuitton pop-up shop had been erected. It wasn’t selling festival merch, it was selling what were essentially early pieces of Pharrell’s first LV collection—T-shirts, hoodies, and denim jackets with “Virginia is for LVovers” and “I LV VA” graphics. A constant frenzy of fans moved through the small temporary shop, snatching up $860 T-shirts and $1,310 hoodies.

Down the beach, Pharrell had a 30-foot-tall sandcastle built, designed to look like one of the Pyramids of Giza had been made from Louis Vuitton steamer trunks, like the ones the brand sells for around $46,000. What could be seen as a monument to corporate marketing was met by selfie takers with giddy delirium and enormous gratitude. There is no Louis Vuitton store in Virginia Beach. It isn’t a fashion capital. But that doesn’t mean, Pharrell seemed to acknowledge, that the people here don’t want to participate in the luxury-fashion spectacle. I took Pharrell’s pyramid as a symbol that he intends to widen the aperture of LV. He is in a position to democratize the notion of who ought to be participating in luxury fashion and where and how. There may not be a huge luxury-fashion market in Virginia Beach, but there are fans. And Pharrell is going to include them. He emphasized that when we spoke weeks later in Paris: “You could feel how much those people appreciated having something there, right?”

Pharrell grew up a mile from the boardwalk. As a teenager he met and eventually began making music with the rapper Pusha T, another Virginia Beach local. “When I look at Pharrell and I look at what he does and what he’s done throughout his career, it has all been centered around hometown pride,” Pusha tells me. “We were dreamers. We were explorers. And it just shows that regardless of where you’re from, if you keep dreaming and keep being passionate about your craft, it’ll pay off.”

Pharrell knows his journey is instructive, that with this new role he embodies a powerful message about the liberating, transporting power of art and creative expression. The pyramid doesn’t mean go buy a Louis Vuitton trunk. It means, Pharrell tells me, “Dream big.”

Coat by Fendi Men’s. Mock neck by Givenchy. Glasses by Schiaparelli.

Pharrell tells me that when the LV job was first broached, it seemed to come out of the blue. He was at his studio in Miami Beach, last December, when he heard from Louis Vuitton CEO Pietro Beccari. “It wasn’t an interview or anything,” Pharrell remembers. “It was like, ‘Will you accept this position? Will you accept this appointment?’ I’m looking at the water and I’m just like, ‘What?’ ”

Pharrell had been in talks with folks at LVMH about who might succeed Virgil Abloh—offering names and sharing opinions with, among others, Alexandre Arnault, a son and key lieutenant of founder Bernard Arnault—but Pharrell says he did not realize that he himself was being considered. He expected the choice to be Nigo, his longtime friend and collaborator who currently heads a different LVMH brand, Kenzo. “He’s my hero, he’s my brother, and he’s the general,” Pharrell tells me. “I’ve been championing him for a minute. And whenever me and Alexandre talk about LV, we would always just talk about different people. I’ve always been in the background, just advising. I never thought that it would be me.”

Pharrell had already worked directly with the house in a design capacity on three prior occasions. But the thought of running all of menswear was on a whole different scale. Beccari recalls that Pharrell figured the CEO was joking when he sent the first text about the job. “Ultimately, it was the perfect opportunity to work together again,” Beccari, who previously worked with Pharrell when running marketing and communications for Louis Vuitton, tells me in an email. “There was a natural and shared understanding of him coming back home.”

Coat by Fendi Men's. Mock neck by Givenchy. Pants by Louis Vuitton Men's. Glasses by Schiaparelli. Shoes by Christian Louboutin.

Pharrell’s first foray with the brand came nearly 20 years ago, after a chance meeting with Marc Jacobs at the opening of the Louis Vuitton store on 57th Street in Manhattan. Jacobs, who was the creative director at the time, complimented Pharrell on the sunglasses he was wearing, which had been designed by Nigo. The conversation led to an invitation for Pharrell and Nigo to work on a collection of LV sunglasses, which was released in 2004. Of the dozen or so styles they created, one, the Millionaires, was reinterpreted by Abloh during his time at LV, and reappears in Pharrell’s new collection. Jacobs and Pharrell continued to work together on a campaign for the house, in 2006, and a collection of fine jewelry that Pharrell co-designed in 2008.

“He was changing the paradigm,” Pharrell says about his experience working with Jacobs and LV. “At that time, musicians were only used here and there in campaigns, especially Black ones. And maybe we could use the clothes editorially, but there was no allowing people who looked like us to come in behind the curtain and go design and make things. Marc was first. He was the pioneer of that, and now you see that all over the place.”

“I was drawn to Pharrell by his music, then his style and his overall energy when we first met,” Jacobs tells me by email. “I truly believed the way forward at Vuitton was collaborating with other creatives, and that’s what Pharrell was, and still is, to me: authentically creative.”

Since those gigs, Pharrell’s creativity and curiosity have led him to all kinds of interesting fashion-world opportunities, including long-term collaborations with Adidas, Chanel, and Tiffany & Co. Sarah Andelman, founder of the influential French fashion boutique Colette, has collaborated with Pharrell numerous times, going back to his first Adidas collection, which he launched at her shop in 2014, and more recently as a curator for Pharrell’s Joopiter auction house. “He’s the same as the first time we met,” she tells me. “Very collaborative, very open-minded, very loyal.” She was, she tells me, “so, so, so happy” when she heard the news of his appointment at LV. “He knows he wants to make a community, to use it as a platform to bring artists or other creatives to the house.”

But Pharrell’s dalliances in fashion were, until now, part-time jobs. LV is the first brand to go all in on somebody like Pharrell. “It’s the first time someone has had the daringness to pick a real worldwide star to helm a house,” says Beccari of his decision to hire Pharrell.

It wasn’t that long ago that it seemed things were headed this way for a different, globally famous Black American artist and superproducer. It was no secret that Kanye West, now known as Ye, had his sights set on the heights of luxury fashion. And for a while there, it seemed like the big luxury fashion houses were interested in him too. It didn’t come to fruition. Instead, it was Ye’s protégé and right hand, Abloh, who brought a new level of cultural and celebrity connectivity, cachet, and presence to fashion at Louis Vuitton, and he had proved to be an amenable collaborator. He’s been celebrated widely since his death for opening the doors to the industry for other creatives of his ilk—most of whom do not have formal fashion training—and it seems he did in fact open the biggest door of them all for Pharrell to step through. The long-held dream—one that may have once been Ye’s—of a monumental convergence between the cultural prowess of modern music stars and the commercial might of the luxury industry appears poised for fulfillment.

“He has 13 Grammys and even Oscar nominations,” says Beccari. “One could say he has a Midas touch. So, as a creative director, while it’s an experiment, I think it will be a successful one.”

Coat, pants, and shoes, by Louis Vuitton Men’s. Tank top by Zimmerli of Switzerland. Watch by Richard Mille. Link necklace by Tiffany & Co.

In June, I reconnected with Pharrell in Paris, at the LV headquarters just across the street from the Pont Neuf in the 1st arrondissement. In the weeks since I had last seen him, Pharrell and his team had been working to finish their first collection. When I arrived at the studio space, photos of most of the final looks were arranged on a whiteboard.

Pharrell was wearing what has become his signature look for this new era of his career—boot-cut LV jeans over LV snowboard-boot sneakers, a white tee from Nigo’s brand Human Made, and a Human Made baseball cap, with lots of gold-and-diamond chains on his neck and wrists, and an all-gold grill. The amount of gold and precious stones Pharrell wears seems to increase every time I see him. The jewelry is multiplying like gremlins. This feels notable.

For the past decade or so, Pharrell has been in something of a monastic sartorial era. He spent years as one of the most flamboyantly attired celebrities in the culture, then veered into a kind of ascetic simplicity that, he has said, represented the humility he wanted to project—his way of dealing with the tremendous success he found after back-to-back-to-back megahit songs in 2013 with “Blurred Lines,” “Get Lucky,” and “Happy.” At the end of 2022, he auctioned off part of his collection of Jacob & Co diamond pendants, the last relics of his legendary run as one of the greatest stunters—he was certainly the most innovative—in hip-hop in the early aughts. “His humble approach is him growing up,” Pusha T says. “Knowing the real importance of people, and how you treat people, and what you give off.” Even as Pusha T explains his friend’s personal-style metamorphosis, he bemoans it. “I would like to say, personally, that is not my stance. I want my homeboy to be as loud and obnoxious as I would ever want him to be.”

Pharrell and I sat on a squishy but expensive-feeling C-shaped bouclé couch in one corner of his studio. In the middle of the room there are several small conference tables; at each one a few members of Pharrell’s and LV’s creative teams are huddled, finalizing various aspects of the upcoming show.

Blazer, mock neck, and pants, by Marni. Boots by ROA. Jewelry, his own.

For all the coming excitement of what he would soon reveal—big-time verging-on-revolutionary stuff that we were just days away from seeing at his show—Pharrell’s strategy for building the brand, he tells me, is surprisingly practical. He thinks about what he would like to buy or wear. He imagines himself shopping. “I look at myself like I’m the real customer,” he says between sips from a porcelain LV tumbler with a leather cozy and gold straw. “So I design for what it is that I want and what I’m going to need.”

With this approach, Pharrell packaged a presentation for Beccari and other top brass at LVMH when he first accepted the job. There was no real brief from the company, Pharrell says, although Beccari tells me that he encouraged Pharrell to consider the particularities of this moment—“the period post-COVID where people dress up a bit more, so to maybe instill the idea that Vuitton has also the mastery of tailoring.” Beccari says he was interested in Pharrell’s ideas for “a dandy man of sorts who is elegant, with a silhouette that is less oversized and fitted closer to the body.”

The crux of that presentation had nothing to do with Pharrell’s celebrity or the famous friends he’d bring along with him. It contained his notion of a complete men’s wardrobe, which he broke down into five categories: elegant tailoring, clothes designed for comfort, resortwear for vacations and staycations, sports clothes for both enthusiasts and practitioners, and a core collection of perennial basics. Then there would be the bags, the shoes, the sunglasses, the trunks, the toys, and all of the accoutrements of a modern luxury brand.

But Pharrell’s understanding of what it is that he and LV can offer is a little more conceptual than the standard hard and soft goods that brands make. “It’s not really about the items—even though we have a lot of items and we make new ones as well,” he says. “It’s about the idea. Trusting the brand that says that they understand what luxury is and how they can better suit your life.”

“It was spot-on and had a very clear direction,” says Beccari of the presentation. “Pharrell feels the responsibility of carrying a commercial weight”—something he undoubtedly understands not just based on his music track record, but doing things like starring on the TV show The Voice and launching a hotel in Miami Beach with the hospitality entrepreneur David Grutman. “We are here to deliver results,” says Beccari. “Together, it’s a hub of creativity and innovation—there are no limits to what we can do.”

The “no limits” thing is very real when it comes to Louis Vuitton. “When you get this appointment, what you get is an amazing team of 55 departments, 2,500 squadron,” Pharrell tells me. “Resources to do whatever it is that you envisage. You never really hear ‘No.’ ”

Coat by Schiaparelli. Overalls by Dickies. T-shirt by Louis Vuitton Men's. Sunglasses by Jacques Marie Mage.

So far, Pharrell has done very little to decorate his studio space. When I visited, the furnishings were still being made and the place had a vaguely anonymous feel that he’ll no doubt correct. Except there’s one area that’s received his attention. He’s built a recording studio into the office. “I go back and forth between music and clothes,” he tells me. “Songs and shoes, accessories and harmonies. And it’s one fluid thing.”

And he’s productive as heck. When I was there in June, he told me he had finished three albums’ worth of music since arriving in Paris, all produced right there at LV.

Pusha T is one of the artists who’s joined Pharrell in his LV studio—an experience that’s given him new appreciation for his friend’s talents at getting things done. “He’s the true definition of a multitasker,” Pusha says. “The way that he can divert his focus and pivot at the drop of a dime is awesome. We’re in there working on music, a meeting comes up, it’s about color palettes or anything, he leaves the studio, walks right into the war room and gives it his all. Just the way that he can give direction, opinion, very well thought out at the drop of a dime.”

The area that Pharrell now uses to record music is the same spot where Virgil Abloh installed a DJ booth. It is a tragic reality that this huge opportunity for Pharrell has only been possible because of the untimely death of Abloh. “I always knew Virgil was special,” Pharrell tells me, adding that he’s maintained the connection to Abloh through Louis Vuitton, and some Abloh-designed pieces remain in the line. “It’s like we’re collaborating in spirit,” Pharrell says. And he has plans to continue to develop the house’s relationship to skateboarding, something that was initiated by Abloh.

Jacket, shorts, and hat, by Louis Vuitton Men’s. Shirt by Auralee. Shoes by Maison Margiela. Socks by Falke.

Jacket, t-shirt, pants, sneakers, and hat, by Louis Vuitton Men’s.

Virgil Abloh once said that Pharrell had created a “new prototype” for Black artists. Of course, when Abloh arrived at LV, it was he who introduced a new culture to the house, and introduced luxury fashion to a new kind of creative direction—things that will now benefit Pharrell. Already, there is a strong feeling of continuity between the two of them. “After the untimely departure of Virgil Abloh, I don’t think I could have chosen a traditionally trained designer,” Beccari tells me. “I needed someone who was, again, connected to the arts, who could touch the hearts of people through music and fashion but also collaborations.”

Pharrell dedicated his first show to Abloh. He is not one to ever let you forget the significance of other artists and designers to his work and the culture around him. “I’ll always pay homage to him,” Pharrell says of Abloh.

The most obvious link between Pharrell and Abloh is the way both men seemed to have infinite reservoirs of energy and creativity for projects that spanned fashion and music and all kinds of other sectors. Abloh collaborated with Ikea and Mercedes-Benz and Nike, and he DJ’d clubs and festivals around the world. He was always on a jet, it seemed. Pharrell, similarly, will continue to juggle various design projects, businesses, charities, and, of course, music.

Lots of great artists are polymathic, but very few are able to be successful in more than one medium. I wonder if there is something about the unique relationship between music and fashion that puts Pharrell in a position to be one of the few—a favorite pair of jeans is like a favorite song, or the way a commercial hit has broad appeal and originality but triggers a familiar or nostalgic feeling in people. Albums do that. So do brands. A well-made bag, like a well-made song, lasts for decades and is as good as the day it came out. But even more powerful is the way both are forms of personal expression among their fans. Personalities are built around music and clothes. And Pharrell, since the very beginning, has had a supernatural understanding of that, and has consistently made things that unlock new dimensions of personality—he did it through music with the rap-rock group N.E.R.D., and he did it through fashion with Nigo and the radical global takeover of candy-colored streetwear. Along the way he introduced some major innovations to the hip-hop-fashion-history books: the yellow N.E.R.D. trucker hat, the gold-plated BlackBerry, the Jacob & Co pendants, the custom purple croc-skin Birkin bag.

Of course, in his new position, as he combines disciplines and invents new ways to reach bigger audiences, Pharrell appears poised to redefine the job of the creative director. I suggest to him that he could be shaping not merely where fashion is headed, but also where culture goes.

“I never looked at it that way,” he says. “I don’t zoom out as much, because if I zoom out, it might freak me out. I might see too much of what it really is like.”

So what did Pharrell do when he was given a job with no limits?

He started with his core creative crew—the stylist Matthew Henson, and Cynthia Lu, the designer behind the artisanal streetwear brand Cactus Plant Flea Market—and they set to work with the LV atelier on the collection. He tapped the American painter Henry Taylor for the only true collaboration in the line, and rendered Taylor’s loose, figurative paintings as embroideries and brooches embellishing suits. He identified the Speedy bag as the hero of the collection and campaign—specifically the Speedy 25, a mini duffel originally designed for Audrey Hepburn in 1965—and reimagined it as a Canal Street counterfeiter might, in primary colors but on leather so soft it seems to melt when you hold it in your arm. Then he developed his now-signature Damoflage print, a riff on LV’s iconic Damier—the checkerboard print we’ve all seen on Louis bags in brown and charcoal a million times—that Pharrell had manipulated to appear as pixelated graphics or blown-up versions of digital camouflage.

The collection is eclectic and elegant in the precise ways that Pharrell himself is. It plays with tropes—service-worker uniforms and American sports gear and boyish tailoring. And it’s full of unexpected concepts and silhouettes, as original and convincing as anything happening in fashion today, like chinos and rugby shirts made of leather, and sunglasses with one pearl-studded arm that goes straight over the top of the head like a mohawk.

The collection is massive, one of the largest menswear collections that Louis Vuitton has ever produced and shown. And it’s rangy, less like a cohesive statement about men’s fashion and more like a wild ride through all of the possibilities a maison with infinite resources can offer.

Days after we met at his studio, I took a boat ride with a couple thousand of my fashion-industry colleagues to the Pont Neuf, the oldest standing bridge across the Seine in Paris, to see Pharrell’s first fashion show. The location was the first indication that we were headed toward a historically significant event.

“They don’t let people do things on the bridge,” Pharrell had told me. Clearly, he had history in mind as well. “That’s crazy, bro. I’m this American, Black boy. What ?”

Jacket, and glasses, by Louis Vuitton Men’s. Mock neck by Givenchy.

It’s easy to suspect that Pharrell’s boss might have been helpful in securing the location. Almost 40 years after Bernard Arnault began assembling the pieces of LVMH, the luxury behemoth has reportedly made him Europe’s richest man. Of course, the looming corporate question that Pharrell’s arrival perhaps helps to answer is: What’s next? “LVMH wants to be in the business of culture,” the fashion journalist Lauren Sherman tells me. “Pharrell is a maker of culture.”

The expansive ambitions are already on display in Paris. From where I stood on the Pont Neuf for Pharrell’s show, I could see the LVMH headquarters and, across the street, the “LV Dream,” a Disney-style exhibition of the fashion house’s history, from 19th-century steamer trunks to Abloh’s greatest hits. Upstairs in the gift shop, visitors can pick up a new LV handbag or an LV chocolate bar. And the best place to stay to do it all is next door at LVMH’s Cheval Blanc hotel.

“They want to be anywhere that people are enjoying their life,” Sherman says of LVMH. “Any part of leisure.”

One important part of leisure is entertainment, which just happens to be something that Pharrell understands and can generate as well as anyone on earth. One attendee told me on the Pont Neuf that he felt like we were at Pharrell’s bar mitzvah. It was an initiation of sorts, but it felt more like an initiation for the fashion establishment than for Pharrell himself. In attendance was the holy trinity of famous women: Kim Kardashian, Rihanna, and Beyoncé. LeBron James was there wearing a pair of Millionaires shades. Rap dads Jay-Z and A$AP Rocky showed up. Plus a bunch of fashion faithful like Jared Leto, Zendaya, and Jaden Smith.

“There was no grass in sight,” Pharrell tells me with a smile after the show, referring to the historic assemblage of so many GOATs in one place.

Jacket, shirt, pants, and bag, by Louis Vuitton Men’s. Shoes by Guidi.

Even before Rihanna arrived at the show incognito, her presence loomed. A week before, she’d appeared on a towering billboard on the river side of the Musée d’Orsay in a Louis Vuitton ad. Pharrell’s first face. A coup, even for him. “I walked in with that,” he tells me confidently. She was the face he wanted for his first campaign, so hers was the face he got.

The runway show had all the trappings of an epic spectacle. There was a live orchestra, then the Voices of Fire gospel choir led by his uncle Ezekiel, and a cascade of models wearing clothes that felt like they met the moment: vibrant, cool, opulent. It was not a tribute to Virginia so much as it was a tribute to love and joy and a kind of ecstatic, open-hearted optimism. LVERS, the show notes read, “is a state of mind: warmth, wellbeing, and welcome-ness.” This is Pharrell’s offering from Virginia to the world: abundant generosity of spirit, respect for humankind and ingenuity, love.

Not surprisingly, Pharrell ensured that music was an integral component of the night. The runway show featured a new Pharrell-produced song by Clipse, the beloved rap duo of brothers Pusha T and No Malice, who walked together in the show. For some rap fans, new Clipse music was as major a news-making moment as the new Speedy bags or his Damoflage innovation. Other designers have used the runway as a moment to debut new music—Ye debuted a whole album as part of a Yeezy-collection presentation. But the Yeezy audience was always made up of Ye fans. Pharrell is taking luxury clothes to a new audience, and taking the music from his hometown in Virginia to new listeners.

The grand finale was Jay-Z on a stage at the front of the runway performing a very generous melange of his hits, a few with Pharrell joining him. “This young man tonight did something extraordinary,” Jay yelled into the mic. “Pay homage to the great Skateboard P. Yes, sir. Congratulations, man. I’m so proud of you.”

Nigo put it best when I asked for his take on the Pont Neuf spectacular: “The first show was a completely different dimension,” he says. Nigo has been on his own righteous fashion crusade lately as the artistic director of Kenzo, a post to which he was appointed in 2021. The Japanese designer, who founded A Bathing Ape and almost single-handedly launched streetwear into the stratosphere, has been a close collaborator and friend to Pharrell since the two launched Billionaire Boys Club together in 2003. “Up to now, one of my roles has been the realization of Pharrell’s ideas,” Nigo says. “And I’ve always found his ideas very entertaining. His ideas are, in a word, cosmic.”

“Pharrell will never run out of ideas,” Nigo says. “I’m sure he will continue showing us new things. The fusion of music and fashion gives birth to a new culture for LV.”

Pharrell emerged at the end of the runway show wearing a Damoflage suit and diamond Tiffany & Co. sunglasses. He followed the many models who came out for their final turn on the catwalk, and in the middle of the bridge, Pharrell dropped to his knees and put up a prayer of gratitude. Then he embraced his wife and children, who sat in the front row with the Arnaults and the Carter-Knowleses. Finally, behind him came the rest of the men’s design team at Louis Vuitton who’d actually constructed the collection.

Jacket, shirt, and pants by Louis Vuitton Men’s. Shoes by Guidi.

Two days later, back in his studio, Pharrell seemed giddy. I swear the jewelry had multiplied again. Even his yellow Speedy bag sprouted a new, diamond-encrusted gold strap. His show had, by then, already become one of the most-watched fashion shows in the history of YouTube and had reportedly been seen by more than 1 billion people worldwide. The mood was celebratory but still focused. No one appeared to be going on vacation just yet. Pharrell had spent the morning in the studio recording a new song. When I arrived, he had his laptop open and he showed me his screen. I asked him about that final moment on the runway, when he came out for his bow.

“From a vibration point of view, my heart was filled and my mind was light,” he says. “My energy just felt like I was floating just being out there saying thank you to everyone that came out.” Then he summed up the experience more directly: “This is the biggest thing that I’ve ever done and worked on in my life.”

Almost all of the press that followed was positive—with the exception of complaints about the traffic snarl in Paris caused by the bridge closure. “I personally think it is a fantastic debut, with a clear direction and a client’s point of view behind it,” Beccari tells me. “It clearly surpassed our expectations. And the outcome was amazing and never seen before. But above all, the collection is strong and received an outstanding welcome across the board.”

If Pharrell’s debut did anything, it primed us to expect more—to imagine that, in the future, we will look back at luxury fashion and see a clear delineation between the pre-Pharrell and the post-Pharrell eras. It felt like the beginning of something profound.

When I ask Pharrell about the future, and about the trajectory of the brand, and the vast aspirations LVMH has to bring culture and luxury together—to cultivate a whole world of fans, only some of whom will become clients—he tells me that his own ambitions were broader than people might realize. “The house has aspirations to grow exponentially, but that growth is not just numbers,” he says. “Growth in taste, growth in setting the bar, growth in exceeding standards. The money follows that. We’re not going to just do things just to make money, or else we’ll just keep making the same belt buckles and shit. That’s not what I was brought here to do. I was brought here to shake the tree. That’s how you get the sweetest apples.”

Pusha T told me that, in this new era, a little of Pharrell’s flamboyant obnoxiousness might make a return. “It’s not even obnoxious,” he said. “It’s just the freedom of creativity.”

Sitting there with Pharrell, his golden grill catching the afternoon sun coming through the window, I ask what I should make of his new look—are we witnessing a return to stunting?

“The giant is waking up,” he says. Then I watch him make the decision to clarify himself: “I’m this little ant, but I have the spirit of a giant. And I think the giant is waking up.”

Bag by Louis Vuitton Men’s.

Noah Johnson is GQ’ s global style director.

A version of this story originally appeared in the September 2023 issue with the title “Fashion Enters Its Pharrell Era”

PRODUCTION CREDITS: Photographs by Fanny Latour-Lambert Styled by Mobolaji Dawodu Grooming by Johnny Castellanos Sets by Jean-Hugues de Châtillon Produced by Louis2 Paris Location: L’Observatoire de Paris

Pharrell Williams

Latest setlist, pharrell williams on april 29, 2023.

Solar Stage, Virginia Beach, Virginia

Note: Billed as "Pharrell's Phriends featuring A$AP Rocky, Busta Rhymes, De La Soul, M.I.A. (and some people we can't announce)". Streamed live on YouTube (Chris Brown performance not included in the livestream). The final day of the festival was canceled the next day due to overnight weather and projected weather. A tornado touched down 6 miles from the festival site at 5:48pm on Sunday.

Articles Featuring Pharrell Williams

New Music Vol. 108 feat. Pharrell Williams, Roddy Ricch, Dermot Kennedy & more!

Something In The Water Returns To Virginia Beach In 2023

Pharrell Williams

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Past Events

Here are the most recent UK tour dates we had listed for Pharrell Williams. Were you there?

• Sat 16 May Online / Streaming Events The Best of Capital's Summertime Ball with Barclaycard Ariana Grande, Bruno Mars, Calvin Harris, Camila Cabello, Coldplay…
• Sat 18 Apr Online / Streaming Events One World: Together At Home Adam Lambert, Alicia Keys, Amy Poehler, Andra Day, Andrea Bocelli…
• Sun 4 Jun Manchester, Emirates Old Trafford One Love Manchester Ariana Grande, Justin Bieber, Coldplay, Katy Perry, Miley Cyrus…
• Sun 10 Jul London, Hyde Park Stevie Wonder, Pharrell Williams, Corinne Bailey Rae, KING (1)

September 2015

• Sat 26 Sep London, The Roundhouse Pharrell Williams, Leon Bridges
• Thu 25 Jun ➙ Sun 28 Jun Glastonbury, Worthy Farm Glastonbury Festival 2015 Florence + The Machine, Motorhead, Mary J Blige, Alabama Shakes, James Bay…
• Sat 20 Jun The Script, Pharrell Williams
• Fri 12 Jun Leeds, first direct arena Pharrell Williams, Alesha Dixon
• Thu 11 Jun ➙ Sun 14 Jun Newport, Festival Site Isle Of Wight Festival 2015 The Prodigy, The Black Keys, Blur, Fleetwood Mac, Paolo Nutini…

December 2014

• Fri 12 Dec Taylor Swift, 5 Seconds Of Summer, Ariana Grande, Maroon 5, Iggy Azalea, Sam Smith (2), Calvin Harris, Jessie J, Pharrell Williams, Meghan Trainor, OneRepublic, Kiesza, Rixton, Rita Ora, Shawn Mendes, Charli XCX …

October 2014

• Fri 10 Oct London, The O2 Pharrell Williams, Foxes
• Thu 9 Oct London, The O2 Pharrell Williams, Foxes

September 2014

• Wed 10 Sep London, The Roundhouse Pharrell Williams, Jungle
• Tue 9 Sep Manchester, The AO Arena Pharrell Williams, Foxes
• Thu 10 Jul ➙ Sun 13 Jul Kinross, Balado Airfield T In The Park 2014 The Midnight Beast, Harri & Domenic, Drums Of Death, Mia Dora, Dixon Avenue…
• Sun 6 Jul Birmingham, Perry Park Kanye West, Pharrell Williams, Tinie Tempah, Basement Jaxx, Iggy Azalea, Giorgio Moroder, Foxes, DJ Cassidy, Ella Eyre, Angel Haze, Kid Ink, Kiesza, World's Fair, Meridian Dan, Etta Bond, Vic Mensa, Jess Glynne, Blonde, Sinead Harnett, Tori Kelly, Jon Bellion, Jester (3), Alec Benjamin …
• Fri 4 Jul London, Finsbury Park Kanye West, Pharrell Williams, Tinie Tempah, Basement Jaxx, Iggy Azalea, Giorgio Moroder, Foxes, DJ Cassidy, Ella Eyre, Angel Haze, Kid Ink, Kiesza, World's Fair, Meridian Dan, Etta Bond, Vic Mensa, Jess Glynne, Blonde, Sinead Harnett, Tori Kelly, Jon Bellion, Jester (3), Alec Benjamin …
• Sat 21 Jun London, Wembley Stadium Miley Cyrus, Pharrell Williams, Rita Ora, Calvin Harris, David Guetta, Cheryl, Jessie J, Union J, Ellie Goulding, Enrique Iglesias, Sam Smith (2), Ed Sheeran, Duke Dumont, 5 Seconds Of Summer, Clean Bandit, The Vamps, Little Mix …
• Fri 23 May ➙ Sun 25 May Glasgow Green Radio 1's Big Weekend Tiësto, Martin Garrix, Pete Tong, Zane Lowe, Annie Mac…

P!nk Cancels Switzerland Concert Due to Health Concerns

P!nk will no longer perform in Bern, Switzerland today after being advised by doctors to take a pause.

"I am so sorry that I have had to cancel my show in Bern this Wednesday," the singer wrote on Instagram. "I do everything I can to ensure I can perform for you every night, but after consultation with my doctor and exploring all options available, I've been advised that I'm unable to continue with the show tomorrow."

She confirmed that tickets will be refunded, noting, "I was looking forward to being with you and making memories with you and sharing our show with you and am so disappointed that we have to cancel." The singer added, "Sending love and health to you all, and I really hope to see you again soon."

The concert was scheduled to take place on July 3 at Bern's Stadion Wankdorf as part of P!nk's current Summer Carnival tour . The tour has seen her perform more than 70 shows in Europe, Australia, and North America, with dozens more concerts scheduled through the end of the year. She was forced to postpone several tour dates in Arlington, TX, Vancouver, and Tacoma, WA last year, all of which have been rescheduled for this fall. In February, she paused a concert in Sydney because a woman went into labor. 

P!nk's most recent album, Trustfall , arrived in 2023. She dropped an extended version of the LP in December featuring three new songs and six live recordings captured during her  Trustfall  tour.

More from Rolling Stone

• Linda Perry Is Finally Ready to Write For Herself Again
• Pink Files Legal Action Against Pharrell Williams Over Musician's Proposed P.Inc. Trademark
• Pink Pauses Australia Show as Fan Goes Into Labor: 'Good Luck!'

Pharrell Williams launches first men's fragrance for Louis Vuitton

It's Williams' first fragrance as Men’s Creative Director

QUICK SUMMARY

Pharrell William has released his first men's fragrance for Louis Vuitton after being appointed as the brand's Men’s Creative Director in 2023. LVERS contains a variety of interesting ingredients that aim to capture the essence of sunlight itself.

LVERS Is available for £225 from Louis Vuitton and other selected retailers.

After being designated as Louis Vuitton’s Men’s Creative Director in 2023, Pharrell William has now released his first men's fragrance with the luxury fashion house. LVERS is an elusive scent that aims to capture the essence of sunlight itself, particularly surrounding light in nature and the process of photosynthesis. 

The fragrance was created in collaboration with master perfumer Jacques Cavallier-Belletrud and his daughter, Camille Cavallier-Belletrud. The trio decided on an unconventional blend of ingredients, including Galbanum, an uncommon resin that provides woody, green notes. “ It’s an ingredient that hasn’t been used in years,” explains Cavallier-Belletrud. 

LVERS is set to become a popular choice in the coming months, making it one of the best summer fragrances for men in 2024. 

The LVERS bottle encapsulates a sense of luminosity itself, with its clever design mimicking the effect of sun rays. Louis Vuitton are also offering a travel case and fragrance trunk featuring Williams’ signature pattern, combining a stylish mix of the classic Damier check and camouflage print. 

LVERS is available for £225 from Louis Vuitton and other selected retailers. The Damoflage Travel Case comes in at an extra £590. 

Why not check out Ralph Lauren's latest men's fragrance next?

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Lizzie is T3's Home Staff Writer, also covering style, living and wellness. She works closely with Bethan Girdler-Maslen, T3's Home Editor, ensuring all the latest news, trends and recommendations are covered. Outside of T3, Lizzie can be found mooching around Bath, attempting (or at least trying to) a new DIY project or spending time with family and friends.

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Past concerts

Symphony Hall

Bridgewater Hall

View all past concerts

Find out more about Moscow Philharmonic Orchestra tour dates & tickets 2024-2025

Want to see Moscow Philharmonic Orchestra in concert? Find information on all of Moscow Philharmonic Orchestra’s upcoming concerts, tour dates and ticket information for 2024-2025.

Unfortunately there are no concert dates for Moscow Philharmonic Orchestra scheduled in 2024.

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