• Get involved

Introducing Creative Tourism: what is this and why is it valuable for community empowerment

July 12, 2022.

creativity for tourism

CREATIVE TOURISM NETWORK®

CREATIVE TOURISM AWARDS

Successful experiential press and fam trips!

Creative tourism at the unwto world gastronomic tourism forum, creative tourism is entering france through the front door, at top resa, les escapades (québec), awarded at the creative tourism awards, successful international conference on culinary and creative tourism – tunisia, creative tourism awards … and the winners are… , un tourism congress: andorra, creative destination for mountain tourism, salvador de bahia (brazil) awarded “world best creative destination”, creative tourism seduces the wtm – london, the creative tourism network® wins prestigious a world for travel awards, creative tourism congress in the philippines, fitur is committed to creative tourism – orange tourism, experiences, braid making, modeling technique of a small stoneware piece , performing tour , valparaíso | chile, grape harvesting at quinta da tôr, scented and floral vegetable candle making workshop with ombellessence, “tapas” workshop in barcelona, fooding experience, barcelos pottery, ceramic workshop in thailand, routes to hydrangea and orchid crops, djerba | tunisia, saint-jean-port-joli | quebec, wood carving workshops, street art with vsa tour , limaçon – stone-cutting workshop, living in island of gods, olha recife, routes through the moravian hill, create textile pieces to enjoy traditional catalan festivals in a sewing workshop, routes through the commune 13, wool & felt workshop with miel de oveja, beekeeping workshop in quito, the earth colors, biot – catalog of creative experiences, body expression, baguio | philippines, creation of a drop-down book in star format in an art-studio at the poble espanyol, sining eskinita , algarve cataplana, live a photographic experience in biot, up fab lab 3d printing , thai creative art in thailand, tozeur | tunisia, cooking workshop & spirulina , tours to enjoy street food, yunguilla community tourism, we’ve crochet café knitting workshop , iloilo | philippines, zabalartes-old toys making workshop in quito, cévennes cooking workshop, illustration workshop with calamina, travel sketchbook, aromalight workshops, spinning and weaving of linen, oenological games, ceramic workshop at the charming emo etar, empordà-style decoration workshop, national museum cebu, success stories, the tourist board of la bisbal d’empordà wins the innovation award 2023 of catalonia, barcelos inaugurates its house of creativity, the îles de la madeleine: a model of creative tourism, how to spend 1 day in the empordanet: a creative itinerary, gabrovo humour carnival, new horizons: gabrovo, between magic and traditions, creative friendly destinations, cannes | france, kingston | jamaica, perpignan-méditerranée | france, les îles-de-la-madeleine (magdalen islands) | quebec, barcelona | spain, ibiza | spain, biot | france, recife | brazil, empordanet | catalonia, anduze | france, nabeul | tunisia, dahar | tunisia, barcelos | portugal, loulé | portugal, around louvre-lens | france, cebu | philippines, charentes | france, gabrovo | bulgaria, medellín | colombia, sfax-kerkennah | tunisia, quito | ecuador, nicosia | cyprus, interview with yonka bakardzhieva-agalova – my story travel (bulgaria), interview with nicolas monquaut (french ministry of culture), marijana biondic, crikvenica (croatia), la tavola marche (italy), interview with ivana jelinčić, world championship in olive picking (postira, brač island, croatia), interview with sabrina pratt, svpratt creative strategies – las cruces arts and cultural district plan (new mexico, usa), rupanjana de, touriosity travelmag, marina simião, patchwork methodology (brazil), dr mervat abdel-nasser, new hermopolis (egypt), interview with carol hay, director of marketing uk & europe for the caribbean tourism organization, catherine and sophie, la méduse (iles de la madeleine, canada).

Become a member

Creative Tourism and Creative Tourists: A Review

  • First Online: 29 September 2022

Cite this chapter

creativity for tourism

  • Shawn Li 3 &
  • Gareth Shaw 4  

354 Accesses

1 Citations

Over the last two decades, creative tourism has been used in many countries to create tourism products, enhance the destination image, and develop sustainable tourism. This new type of tourism shifts the experience away from tangible sites towards the intangible heritage of the destination. Visitors develop their creativities through participation and engagement in the learning experience that is characteristic of local destinations. Due to its nature of growing the local economy through local skills and intellectual property relating to creativity and culture, creative tourism is seen as an extension of culture tourism that contributes to the creative economy. The concept and framework of creative tourism brings together an ecosystem that enhances the destination attractiveness and stimulates creative exports (OECD, Tourism and the Creative Economy, OECD Studies on Tourism . https://doi.org/10.1787/9789264207875-en , 2014). This paper reviews the birth and growth of creative tourism and the marketing theory underpinning this new type of tourism. A meta-analysis follows this to exhibit the recent output relating to the motivation to take creative tourism.

This is a preview of subscription content, log in via an institution to check access.

Access this chapter

Subscribe and save.

  • Get 10 units per month
  • Download Article/Chapter or Ebook
  • 1 Unit = 1 Article or 1 Chapter
  • Cancel anytime
  • Available as PDF
  • Read on any device
  • Instant download
  • Own it forever
  • Available as EPUB and PDF
  • Compact, lightweight edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info
  • Durable hardcover edition

Tax calculation will be finalised at checkout

Purchases are for personal use only

Institutional subscriptions

Similar content being viewed by others

Creative tourism in cape town: an innovation perspective.

creativity for tourism

Experiential Marketing as Leverage for Growth of Creative Tourism: A Co-creative Process

creativity for tourism

Prospects for Sustainable Tourism Product Diversification: The Creative Industries in Botswana

Alexander, A., Nell, D., Bailey, A. R., and Shaw, G. (2009) The Co-Creation of a Retail Innovation: Shoppers and the Early Supermarket in Britain. Enterprise & Society 10(3): 529–558.

Article   Google Scholar  

Ali, F., Ryu, K., and Hussain, K. (2016) Influence of Experiences on Memories, Satisfaction and Behavioral Intentions: A Study of Creative Tourism. Journal of Travel & Tourism Marketing 33(1): 85–100.

Binkhorst, E., and Den Dekker, T. (2009) Agenda for Co-Creation Tourism Experience Research. Journal of Hospitality Marketing & Management 18(2–3): 311–327.

Boswijk, A., Thijssen, T., and Peelen, E. (2007) The Experience Economy: A New Perspective . Pearson Education.

Google Scholar  

Bowers, M. R., Martin, C. L., and Luker, A. (1990) Trading Places: Employees as Customers, Customers as Employees. Journal of Professional Services Marketing 4(2): 55–69.

British Tourist Authority (1989–1997) UK Tourism Survey . BTA, London.

British Tourist Authority (1989) Overseas Visitors’ Survey 1988 .

Chang, L.-L., Backman Kenneth, F., and Yu, C. H. (2014) Creative tourism: a preliminary examination of creative tourists’ motivation, experience, perceived value and revisit intention. International Journal of Culture, Tourism and Hospitality Research 8(4): 401–419.

Chen, C.-F., and Chou, S.-H. (2019) Antecedents and consequences of perceived coolness for Generation Y in the context of creative tourism—A case study of the Pier 2 Art Center in Taiwan. Tourism Management 72: 121–129.

Cohen, E. (1995) Touristic craft ribbon development in Thailand. Tourism Management 16(3): 225–235.

Crandall, L. (1987) The social impact of tourism on developing regions and its measurement. The social impact of tourism on developing regions and its measurement. 373–383.

Dean, D., and Suhartanto, D. (2019) The formation of visitor behavioral intention to creative tourism: the role of push–Pull motivation. Asia Pacific Journal of Tourism Research 24(5): 393–403.

Duxbury, N., and Richards, G. (2019) A Research Agenda for Creative Tourism . Edward Elgar Publishing.

Book   Google Scholar  

European Commission (1998) The Europeans on Holiday . DGXXIII, Brussels.

Firat, A. F., Dholakia, N., and Venkatesh, A. (1995) Marketing in a postmodern world. European Journal of Marketing 29(1): 40–56.

Fitzsimmons, J. A. (1985) Consumer Participation and Productivity in Service Operations. INFORMS Journal on Applied Analytics 15(3): 60–67.

Flew, T. (2002) Beyond ad hocery: Defining Creative Industries. In Cultural Sites, Cultural Theory, Cultural Policy, The Second International Conference on Cultural Policy Research . Presented at the Cultural Sites, Cultural Theory, Cultural Policy, The Second International Conference on Cultural Policy Research eprints.qut.edu.au .

Florida, R. (2002) The Rise of the Creative Class . (Vol. 9). New York: Basic books.

Galvagno, M., and Dalli, D. (2014) Theory of value co-creation: a systematic literature review. Managing Service Quality 24(6): 643–683.

Harvey, D. (2002) The Art of Rent: Globalisation, Monopoly and the Commodification of Culture. Socialist Register 38.

Hung, W.-L., Lee, Y.-J., and Huang, P.-H. (2016) Creative experiences, memorability and revisit intention in creative tourism. Current Issues in Tourism 19(8): 763–770.

Ihamäki, P. (2012) Geocachers: the creative tourism experience. Journal of Hospitality and Tourism Technology 3(3): 152–175.

IUOTO (1974) Charter for Development and Protection of Tourist Resources and Influence of Cultural Traditions on the Formation of Distinctive Supply . Geneva, Switzerland: International Union of Official Travel Organizations.

Korez-Vide, R. (2013) Promoting sustainability of tourism by creative tourism development: How far is Slovenia? Innovative Issues and Approaches in Social Sciences 6(1).

Lengnick-Hall, C. A. (1996) Customer Contributions to Quality: A Different View of the Customer-Oriented Firm. AMRO 21(3): 791–824.

Li, P. Q., and Kovacs, J. F. (2021) Creative tourism and creative spaces in China. Leisure Studies : 1–18.

Lovelock, C. H., and Young, R. F. (1979) Look to customers to increase productivity. Harvard Business Review 57(3): 168–178.

Lusch, R. F., and Vargo, S. L. (2014) The Service-Dominant Logic of Marketing: Dialog, Debate, and Directions . Routledge.

Lusch, R. F., Vargo, S. L., and O’Brien, M. (2007) Competing through service: Insights from service-dominant logic. Journal of Retailing 83(1): 5–18.

MacCannell, D. (1976) The tourist: A new theory of the leisure class . London: Macmillan.

Maslow, A. H. (1943) A theory of human motivation. Psychological Review 50(4): 370.

Minkiewicz, J., Evans, J., and Bridson, K. (2014) How do consumers co-create their experiences? An exploration in the heritage sector. Journal of Marketing Management 30(1–2): 30–59.

Munawar, F., Munawar, R., and Tarmidi, D. (2021) The Impact of Perceived Coolness, Destination Uniqueness and Tourist Experience on Revisit Intention: A Geographical Study on Cultural Tourism in Indonesia. Review of International Geographical Education Online 11(1): 400–411.

O’Connor, J. (1999) The Definition of “Cultural Industries”, Manchester . Manchester Institute for Popular Culture http://mmu.ac.uk/h-ss/mipc/iciss/home2.htm .

OECD (2014) Tourism and the Creative Economy, OECD Studies on Tourism . https://doi.org/10.1787/9789264207875-en .

Patterson, W. D. (1976) Pacifica Nostra. Tourism International Policy, 3rd : 2–6.

Pearce, D. G., and Butler, R. W. (1993) Tourism Research: Critiques and Challenges . Routledge.

Pine, B. J., and Gilmore, J. H. (1998/1/July) Welcome to the Experience Economy. Harvard Business Review : 97–105.

Pine, B. J., and Gilmore, J. H. (2011) The Experience Economy . Harvard Business Press.

Prahalad, C. K., Ramaswamy, V., and Others (2000) Co-opting customer competence. Harvard Business Review 78(1): 79–90.

Prebensen, N. K., Woo, E., and Uysal, M. S. (2014) Experience value: antecedents and consequences. Current Issues in Tourism 17(10): 910–928.

Prebensen, N.K., Vittersø, J. and Dahl, T.I (2013) Value co-creation significance of tourist resources. Annals Of Tourism Research 42: 240–261.

Ratzenböck, V., Demel, K., Harauer, R., Landsteiner, G., Falk, R., Hannes, L., and Schwarz, G. (2004) An analysis of the economic potential of the creative industries in Vienna . Österreichische Kulturdokumentation, MEDIACULT and Wifo, Vienna.

Raymond, C. (2003) Cultural renewal + tourism: Case study—Creative tourism . Creative Tourism New Zealand.

Richards, G. (2001) Cultural Attractions and European Tourism . CABI.

Richards, G. (2005) Textile tourists in the European periphery: New markets for disadvantaged areas? Tourism Review International 8(4): 323–338.

Richards, G. (2011) Creativity and tourism: The State of the Art. Annals of Tourism Research 38(4): 1225–1253.

Richards, G., and Raymond, C. (2000) Creative tourism. ATLAS News , (23), 16–20.

Richards, G., and Wilson, J. (2007) Tourism, Creativity and Development . Routledge.

Ritchie, J. R. B., and Zins, M. (1978) Culture as determinant of the attractiveness of a tourism region. Annals of Tourism Research 5(2): 252–267.

Rogerson, C. (2007) Creative industries and tourism in the developing world: The example of South Africa. In Tourism, Creativity and Development . Routledge.

Shaw, G. (1992a) Culture and tourism: The economics of Nostalgia. World Futures 33(1–3): 199–212.

Shaw, G. (1992b) Growth and employment in the UK’s culture industry. World Futures 33(1–3): 165–180.

Shaw, G., Bailey, A., and Williams, A. (2011) Aspects of service-dominant logic and its implications for tourism management: Examples from the hotel industry. Tourism Management 32(2): 207–214.

Singh, R. (2019) Investigating the influencing factors of Tourist Behavior towards Creative Tourism and its Relationship with Revisit Intention. 8(1).

Singsomboon, T. (2014) Tourism promotion and the use of local wisdom through creative tourism process. International Journal of Business Tourism and Applied Sciences 2(2).

Smith, A. (1776) The wealth of nations. na 11937.

Smith, V. L. ed. (1977) Hosts and Guests: The Anthropology of Tourism . University of Pennsylvania Press.

Suhartanto, D., Brien, A., Primiana, I., Wibisono, N., and Triyuni, N. N. (2020) Tourist loyalty in creative tourism: the role of experience quality, value, satisfaction, and motivation. Current Issues in Tourism 23(7): 867–879.

Tan, S.-K., Kung, S.-F., and Luh, D.-B. (2013) A model of ‘creative experience’ in creative tourism. Annals of Tourism Research 41(C): 153–174.

Terblanche, N. S. (2014) Some theoretical perspectives of co-creation and co-production of value by customers. Acta commercii 14(2).

UK Creative Industries Task Force (CITF) (2001) Creative industries mapping document . London: Department for Culture, Media and Sport.

UNESCO (2006) Towards sustainable strategies for creative tourism . Santa Fe, New Mexico, USA: International Conference on Creative Tourism.

Van Raaij, W. F., and Pruyn, A. T. H. (1998) Customer control and evaluation of service validity and reliability. Psychology & Marketing 15(8): 811–832.

Vargo, S. L., and Lusch, R. F. (2004) Evolving to a New Dominant Logic for Marketing. Journal of Marketing 68(1): 1–17.

Vargo, S. L., and Lusch, R. F. (2008) Service-dominant logic: continuing the evolution. Journal of the Academy of Marketing Science 36(1): 1–10.

Walsh, K. (2002) The representation of the past: museums and heritage in the post-modern world . Routledge.

Wang, C., Liu, J., Wei, L., and Zhang, T. (christina) (2020) Impact of tourist experience on memorability and authenticity: a study of creative tourism. Journal of Travel & Tourism Marketing 37(1): 48–63.

World Tourism Organization (1985) The State’s Role in Protecting and Promoting Culture as a Factor of Tourism Development and the Proper Use and Exploitation of the National Cultural Heritage of Sites and Monuments for Tourism: Report of the Secretary-General on the General Programme of Work for the Period 1984–1985 . World Tourism Organization.

Xu, R., and Tapachai, N. (2020) Chinese tourists’ intention of and preference for attending Thailand’s creative tourism activities. Sustainable tourism: Shaping a Better Future : 286.

Download references

Author information

Authors and affiliations.

Business School for the Creative Industries, University for the Creative Arts, Farnham, UK

University of Exeter, Exeter, UK

Gareth Shaw

You can also search for this author in PubMed   Google Scholar

Editor information

Editors and affiliations.

Business School - Creative Industries, University for the Creative Arts, Epsom, UK

Philip Powell

Bhabani Shankar Nayak

Rights and permissions

Reprints and permissions

Copyright information

© 2022 The Author(s), under exclusive license to Springer Nature Switzerland AG

About this chapter

Li, S., Shaw, G. (2022). Creative Tourism and Creative Tourists: A Review. In: Powell, P., Shankar Nayak, B. (eds) Creative Business Education. Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-031-10928-7_12

Download citation

DOI : https://doi.org/10.1007/978-3-031-10928-7_12

Published : 29 September 2022

Publisher Name : Palgrave Macmillan, Cham

Print ISBN : 978-3-031-10927-0

Online ISBN : 978-3-031-10928-7

eBook Packages : Education Education (R0)

Share this chapter

Anyone you share the following link with will be able to read this content:

Sorry, a shareable link is not currently available for this article.

Provided by the Springer Nature SharedIt content-sharing initiative

  • Publish with us

Policies and ethics

  • Find a journal
  • Track your research

Academia.edu no longer supports Internet Explorer.

To browse Academia.edu and the wider internet faster and more securely, please take a few seconds to  upgrade your browser .

Enter the email address you signed up with and we'll email you a reset link.

  • We're Hiring!
  • Help Center

paper cover thumbnail

Creative Tourism: Activating Cultural Resources and Engaging Creative Travellers

Profile image of Sara Albino

This book provides a synthesis of current research and international best practice in the emerging field of creative tourism. Including knowledge, insights, and reflections from both practitioners and researchers, it covers types of creative tourist, trends, designing and implementing creative tourism products, embedding activities in a community and place, and addressing sustainability challenges. Applying lessons learned from the CREATOUR project and other initiatives, the editors present key information in an actionable manner best suited to people working on the ground. The book: - Addresses important issues such as local economic benefit, social and collaborative economy, community engagement, social inclusion, youth empowerment, cross-cultural exchange, and responsible travel. - Provides a core, introductory text plus a wide range of cases examining creative tourism development in practice in 15 countries: Austria, Brazil, Canada, Colombia, Denmark, Finland, Kenya, Namibia, Portugal, the Netherlands, New Zealand, Slovenia, Spain, Thailand, and the United States. - Includes colour photos, diagrams, text boxes, and call-out quotations throughout to help guide and engage readers. A vital resource for tourism agencies, practitioners, planners and policymakers interested in developing creative tourism programmes and activities, this book will also be of interest to cultural and creative tourism researchers, students, and teachers of tourism and culture-based development.

Related Papers

greg richards

Paper presented at the International Conference on Creative Tourism, Barcelona December, 9th - 10th 2010. Creative tourism is a concept that only formally defined a decade ago, but in the intervening years it has seen a significant growth worldwide. The range of presentations at this conference on different creative tourism programmes from all corners of the globe is a clear indication of how widespread it now is. In this presentation I will try and set out some of the reasons for this growth, the different forms of creative tourism that have developed and the challenges that remain for those involved in this new sector of tourism. My basic argument is that the growth of creative tourism has been driven by both production and consumption related forces, and that the maximum benefit can be derived by creatively combining the efforts of both producers and consumers to develop new experiences that both engage and transform participants and host communities alike.

creativity for tourism

Presentation at the World Travel Market Conference on ‘Creative Tourism: All that you need to know about this growing sector’, November 3rd 2015. Creative tourism is a relatively new niche that is being taken up by destinations around the world. The basic reason for this is the growing dissatisfaction with traditional models of tourism development, and the realisation that the creativity of both hosts and tourists is an important potential resource for the sustainable development of tourism. This brief presentation reviews the important features of creative tourism and how it is changing people’s lives.

A Research Agenda for Creative Tourism

Nancy Duxbury

Tourism and hospitality management

Karmen Mikulić

This chapter reviews the development of creative tourism over the past decade and identifies major trends and practices both from a production and consumption perspective. In particular, this review highlights the shift from tangible to intangible cultural and creative resources as the basis of cultural and creative tourism experiences. A number of different models of creative tourism development are reviewed to illustrate these principles.

Journal of Tourism Consumption and Practice

greg richards , Daniela Jelinčić , Eliana Messineo

This special issue of the Journal of Tourism Consumption and Practice considers many different facets of the creative tourism phenomenon, and examines the ways in which it has been developed in a range of places, ranging from the frozen north of Canada to the searing heat of Mali. The papers that compose this special issue identify trends and challenges in creative tourism development and, despite the emergent critical thoughts on the subject, they tend to emphasise the positive aspects.

Exploring Creative Tourism, Journal of Tourism Consumption and Practice

Lénia Marques , greg richards , Eliana Messineo

This special issue of the Journal of Tourism Consumption and Practice considers many different facets of the creative tourism phenomenon, and examines the ways in which it has been developed in a range of places, ranging from the frozen north of Canada to the searing heat of Mali. The papers that compose this special issue identify trends and challenges in creative tourism development and, despite the emergent critical thoughts on the subject, they tend to emphasise the positive aspects. Journal of Tourism Consumption and Practice, Volume 4, 2012

Domestic and international creative tourists in Portugal: Insights for practitioners

Paula C Remoaldo , Alexandra Rodrigues Gonçalves

A great diversity of definitions of creative tourists exist, ranging from those who refer to visitors of dance, art, or handicraft workshops, to those who include people who take up temporary artistic residences to practice their creative expression and develop their art forms. In recent decades, we have observed the emergence of a new generation of travellers. 1 These tourists are increasingly seeking co-creation processes, leading to more relational forms of cultural tourism, and active participation in creative experiences ( Richards, 2020 ). And yet, pinning down the diverse, nicheoriented creative tourist has been an ongoing challenge. Internationally, a number of studies have been conducted to profile the creative tourist (see Remoaldo et al., 2020 ) but no overarching comparative framework has yet been developed, and in Portugal no study on the creative tourist had previously been conducted. Within the project CREATOUR ® (Creative Tourism Destination Development in Small Cities and Rural Areas), we developed a detailed questionnaire for participants in the creative tourism pilot activities organized within the project, which was applied by the 40 participating organizations as they conducted their pilot activities in 2017, 2018, and 2019. These activities were developed and situated in small cities and rural areas in the Norte, Centro, Alentejo, and Algarve regions of the Portugal mainland. They ranged from small-scale participatory cultural festivals to gastronomy workshops to handicraft, mosaic-making, and other hands-on workshops. The common thread was an aspiration to develop creative tourism activities adhering to the CREATOUR ® approach to creative tourism, which incorporates active participation, learning, opportunities for creative self-expression, and connections to the local community. The questionnaire enabled us to gain insights on socio-demographic characteristics, motivations, behaviours, experiences, and perceptions of the activities – providing a rich source of insights on the creative tourist in Portugal. In this chapter, we present highlights of these questionnaire results, segmented by place of residence (i.e. domestic or international visitors) and suggest some implications of these findings. A motivational analysis of creative tourist participants can be found in Remoaldo et al. (2020) . Based on socio-demographic, travel behaviour, and motivation-based criteria, three clusters were found: novelty seekers, knowledge and skills learners, and leisure creative seekers.

Sustainability

Tiago Vinagre de Castro

Creative tourism is a relatively new field of research with most attention directed to creative tourism activities in large cities. Little research has been conducted on creative tourism development strategies in extra-metropolitan contexts. The CREATOUR project aimed to improve understanding of the processes (under different conditions and situations) through which creative tourism activities can be developed, implemented, and made sustainable. This article reports on a national analysis of approaches developed by the project’s participating organizations to offer creative tourism initiatives. At an organizational level, we found five main models: Stand-alone offers, repeated; series of creative activities and other initiatives under a common theme; localized networks for creative tourism; small-scale festivals that include creative tourism activities; and creative accommodations. At a broader community level, creative tourism initiatives can inspire new ideas and avenues of activi...

Zrinka Zadel

Over the last decade, new forms of cultural tourism are being increasingly mentioned as innovative development models of this specific form of tourism. One of these forms is creative tourism which tourism destinations use to innovate their tourism offer. In the Republic of Croatia, this trend is particularly present in summer holiday destinations that aim to reduce their high seasonality with new creative programmes and projects. By introducing a creative offering, tourism destinations can increase their competitiveness in the tourism market and become distinctive by their specific programmes. The paper explores the development in Croatia of both cultural tourism and creative tourism, as an enhancement to a destination’s cultural offering. It analyses the current state of creative tourism and looks at the motivations for tourist arrivals to Croatia, with special reference to cultural attractions and events as a travel motivation. The paper also examines the creative offerings of ind...

RELATED PAPERS

2024–Legalità e giurisdizione: crisi e rifondazione del garantismo penale

Tecla Mazzarese

Nicholas Eckelberry

miquel izquierdo

Brain Research

Nicole Mendoza Ruiz

Behavioural Brain Research

Jacqueline Dimatelis

Willem van Schendel

网上存档可查unuk毕业证书 英国诺丁汉大学毕业证成绩单修改办理

Infection Control and Hospital Epidemiology

Heslley M Silva

Sean Blaney

BMC Oral Health

rajesh karmaker

Djordje Jevdjic

Archives of Andrology

roberto paradisi

Acta Orthopaedica et Traumatologica Turcica

Abdullah Gogus

RELATED TOPICS

  •   We're Hiring!
  •   Help Center
  • Find new research papers in:
  • Health Sciences
  • Earth Sciences
  • Cognitive Science
  • Mathematics
  • Computer Science
  • Academia ©2024

COMMENTS

  1. Designing creative places: The role of creative tourism

    This paper examines the developing relationship between tourism and creativity, and identifies some basic design strategies that support more successful creative development initiatives by integrating insights from creative tourism with the emerging field of creative placemaking.

  2. Introducing Creative Tourism: what is this and why is it ...

    More recently, we started witnessing the increasing importance of creativity, which is supplementing conventional, more traditional models of heritage-based cultural tourism with new forms of tourism based on intangible culture and modern creativity.

  3. Creative Tourism and Creative Tourists: A Review | SpringerLink

    Over the last two decades, creative tourism has been used in many countries to create tourism products, enhance the destination image, and develop sustainable tourism. This new type of tourism shifts the experience away from tangible sites towards the intangible heritage of the destination.

  4. Creativity and tourism: The State of the Art - ScienceDirect

    Creativity has been employed to transform traditional cultural tourism, shifting from tangible heritage towards more intangible culture and greater involvement with the everyday life of the destination.

  5. Creative tourism: activating cultural resources and engaging ...

    Including knowledge, insights, and reflections from both practitioners and researchers, it covers types of creative tourist, trends, designing and implementing creative tourism products, embedding activities in a community and place, and addressing sustainability challenges.

  6. The Concept - Creative Tourism Network

    Among the many virtues of the creative tourism, we can mention the following ones: Adequacy to the new demand of the travelers, who are eager to live unique experiences. Diversification of the offers without any investment, just by optimizing existing intangible heritage.

  7. Creative Tourism Network - Creative Tourism Network

    A high and quick visibility of your destination within the international Creative Tourism market thanks to our tailored communication and promotion services (B2B & B2C). Read more

  8. Creative tourism | SpringerLink

    Creative tourism has been defined by UNESCO as travel directed toward an engaged and authentic experience, with participative learning in the arts, heritage, or special character of a place. It provides a connection with those who reside in this place and create a living culture.

  9. Creative Tourism and Creative Tourists: A Review - Springer

    12. Creative Tourism and Creative Tourists: A Review. Shawn Li and Gareth Shaw. Abstract Over the last two decades, creative tourism has been used in many countries to create tourism products, enhance the destination image, and develop sustainable tourism.

  10. (PDF) Creative Tourism: Activating Cultural Resources and ...

    Including knowledge, insights, and reflections from both practitioners and researchers, it covers types of creative tourist, trends, designing and implementing creative tourism products, embedding activities in a community and place, and addressing sustainability challenges.