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PGA TOUR taps Andy Weitz for new role leading marketing, communications, investor relations

Former Aon CMO brings over 20 years of global public affairs, marketing expertise to the PGA TOUR

ISCO named title sponsor of Kentucky’s ISCO Championship

Kentucky-based ISCO Industries agrees to multi-year deal to host FedExCup event

Blackstone named PGA TOUR Official Marketing Partner

Outdoor cooking equipment provider named Official Griddle of the PGA TOUR and PGA TOUR Champions

Joe Gorder elected PGA TOUR Enterprises Chairman

Gorder to lead Enterprises’ progress toward strategic investments, TOUR commercial growth; Transaction Committee, focused on PIF negotiations, includes Adam Scott, Tiger Woods and Rory McIlroy

International Team Captain Mike Weir announces captain’s assistants for the 2024 Presidents Cup

Ernie Els, Trevor Immelman, Geoff Ogilvy and Camilo Villegas to join Weir in Montreal

PRO SHOP, A NEW VENTURE FROM FULL SWING PRODUCER CHAD MUMM AND MEDIA EXECUTIVE JOE PURZYCKI, CLOSES $20M FUNDING ROUND

Powerhouse Capital leads Series A funding for the new media and commerce company with participation from the PGA TOUR and EP Golf Ventures, an investment partnership between the PGA of America and Elysian Park Ventures

Establishment of PGA TOUR Enterprises Board of Directors announced

Board includes seven PGA TOUR players, as well as accomplished SSG principals, all focused on commercial growth strategy, fan engagement.

Island Welcomes Top Golf Professionals for 16th Playing of Puerto Rico Open

Puerto Rico Tourism Company, PGA TOUR Announce Renewal to Sustain Elite Professional Event

Camilo Villegas voted PGA TOUR Player Advisory Council Chairman

The PGA TOUR announced Wednesday that five-time PGA TOUR winner Camilo Villegas has been named Chairman of the PGA TOUR Player Advisory Council (PAC) after a vote by the TOUR’s membership.

PGA TOUR welcomes Deckorators® as Official Marketing Partner

Outdoor living space leader named Official Decking and Railing of the PGA TOUR

Omni Hotels & Resorts, PGA TOUR extend partnership through 2028

Omni has donated more than 1.28 million meals to Feeding America and families in need through its “Say Goodnight to Hunger” program

PGA TOUR launches PGA TOUR Enterprises, new program that transforms players into equity holders

PGA TOUR players will have the opportunity to receive over $1.5 billion in immediate and future equity; New enterprise funded through investment partnership with Strategic Sports Group

PGA TOUR signs multi-year partnership with Barbados Tourism

Carribbean nation to be promoted across PGA TOUR landscape as Official Marketing Partner

The American Express winner Nick Dunlap joins PGA TOUR as a member

The PGA TOUR announced Thursday that Nick Dunlap, who on Sunday became the first amateur to win on TOUR in more than 33 years, has joined the TOUR as a member.

Tumi Named Official Luggage of the PGA TOUR and LPGA

The iconic, global lifestyle brand announces multiyear partnerships with the PGA TOUR and LPGA, in addition to introducing a new golf collection to TUMI Sports’ lineup

PGA TOUR partners with GolfForever as Official Golf Fitness System

Digital golf fitness, wellness system helps users looking to improve their game, lifestyle

Scottie Scheffler wins Jack Nicklaus Award as PGA TOUR Player of the Year for the second consecutive season

Eric Cole earns Rookie of the Year honors and receives Arnold Palmer Award.

Chris Kirk named recipient of the PGA TOUR Courage Award

The PGA TOUR Courage Award is presented to a person who, through courage and perseverance, has overcome extraordinary adversity, such as personal tragedy or debilitating injury or illness, to make a significant and meaningful contribution to the game of golf. Kirk is the sixth recipient of the PGA TOUR Courage Award.

Ryan Fox and Min Woo Lee join the PGA TOUR as Special Temporary Members

The PGA TOUR today announced Max Homa, Brandt Snedeker, Keith Mitchell and Kevin Streelman as additions to the Player Advisory Council (PAC) for the remainder of 2022.

The Amundi Evian Championship

Latest golf videos, thitikul, yin duo pair up to win lpga's dow title.

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RICHMOND, TX - NOVEMBER 23: Na Yeon Choi of South Korea chats with her caddie Paul Fusco on the 18th green during the final round of the LPGA Tour Championship presented by Rolex at the Houstonian Golf and Country Club on November 23, 2009 in Richmond, Texas. (Photo by Scott Halleran/Getty Images)

RICHMOND, TX - NOVEMBER 23: Na Yeon Choi of South Korea waves to the gallery after her 8-under par 64 during the final round of the LPGA Tour Championship presented by Rolex at the Houstonian Golf and Country Club on November 23, 2009 in Richmond, Texas. (Photo by Scott Halleran/Getty Images)

RICHMOND, TX - NOVEMBER 23: Yani Tseng of Taiwan hits her tee shot on the eighth hole during the final round of the LPGA Tour Championship presented by Rolex at the Houstonian Golf and Country Club on November 23, 2009 in Richmond, Texas. (Photo by Scott Halleran/Getty Images)

RICHMOND, TX - NOVEMBER 23: Kristy McPherson hits her tee shot on the second hole during the final round of the LPGA Tour Championship presented by Rolex at the Houstonian Golf and Country Club on November 23, 2009 in Richmond, Texas. (Photo by Scott Halleran/Getty Images)

RICHMOND, TX - NOVEMBER 23: Anna Nordqvist of Sweden walks across the 18th green during the final round of the LPGA Tour Championship presented by Rolex at the Houstonian Golf and Country Club on November 23, 2009 in Richmond, Texas. (Photo by Scott Halleran/Getty Images)

RICHMOND, TX - NOVEMBER 23: Anna Nordqvist of Sweden hits her tee shot on the 18th hole during the final round of the LPGA Tour Championship presented by Rolex at the Houstonian Golf and Country Club on November 23, 2009 in Richmond, Texas. (Photo by Scott Halleran/Getty Images)

RICHMOND, TX - NOVEMBER 23: Na Yeon Choi of South Korea hits her tee shot on the 17th hole during the final round of the LPGA Tour Championship presented by Rolex at the Houstonian Golf and Country Club on November 23, 2009 in Richmond, Texas. (Photo by Scott Halleran/Getty Images)

RICHMOND, TX - NOVEMBER 23: Ai Miyazato of Japan hits her tee shot on the eighth hole during the final round of the LPGA Tour Championship presented by Rolex at the Houstonian Golf and Country Club on November 23, 2009 in Richmond, Texas. (Photo by Scott Halleran/Getty Images)

RICHMOND, TX - NOVEMBER 23: Anna Nordqvist of Sweden, (R) celebrates with Louise Stahle after her Nordqvist’s two-stroke victory at the LPGA Tour Championship presented by Rolex at the Houstonian Golf and Country Club on November 23, 2009 in Richmond, Texas. (Photo by Scott Halleran/Getty Images)

RICHMOND, TX - NOVEMBER 23: Jiyai Shin of South Korea walks off the 16th hole during the final round of the LPGA Tour Championship presented by Rolex at the Houstonian Golf and Country Club on November 23, 2009 in Richmond, Texas. (Photo by Scott Halleran/Getty Images)

RICHMOND, TX - NOVEMBER 23: Anna Nordqvist of Sweden hits her tee shot on the 17th hole during the final round of the LPGA Tour Championship presented by Rolex at the Houstonian Golf and Country Club on November 23, 2009 in Richmond, Texas. (Photo by Scott Halleran/Getty Images)

RICHMOND, TX - NOVEMBER 23: Anna Nordqvist of Sweden plays a bunker shot on the 17th hole during the final round of the LPGA Tour Championship presented by Rolex at the Houstonian Golf and Country Club on November 23, 2009 in Richmond, Texas. (Photo by Scott Halleran/Getty Images)

RICHMOND, TX - NOVEMBER 23: Anna Nordqvist of Sweden hits her tee shot on the second hole during the final round of the LPGA Tour Championship presented by Rolex at the Houstonian Golf and Country Club on November 23, 2009 in Richmond, Texas. (Photo by Scott Halleran/Getty Images)

RICHMOND, TX - NOVEMBER 23: Na Yeon Choi of South Korea hits her tee shot on the eighth hole during the final round of the LPGA Tour Championship presented by Rolex at the Houstonian Golf and Country Club on November 23, 2009 in Richmond, Texas. (Photo by Scott Halleran/Getty Images)

RICHMOND, TX - NOVEMBER 22: Jiyai Shin of South Korea tees up her golf ball on the 13th hole during completion of the weather-delayed second round of the LPGA Tour Championship presented by Rolex at the Houstonian Golf and Country Club on November 22, 2009 in Richmond, Texas. (Photo by Scott Halleran/Getty Images)

RICHMOND, TX - NOVEMBER 22: Jiyai Shin of South Korea hits her tee shot on the 13th hole during completion of the weather-delayed second round of the LPGA Tour Championship presented by Rolex at the Houstonian Golf and Country Club on November 22, 2009 in Richmond, Texas. (Photo by Scott Halleran/Getty Images)

RICHMOND, TX - NOVEMBER 21: LPGA rules officials, (L-R) Brad Alexander and Jim Haley look over the state of the golf course after play was delayed at the start of the second round of the LPGA Tour Championship presented by Rolex at the Houstonian Golf and Country Club on November 21, 2009 in Richmond, Texas. (Photo by Scott Halleran/Getty Images)

RICHMOND, TX - NOVEMBER 20: Lindsey Wright of Australia plays a bunker shot on the 13th hole during the second round of the LPGA Tour Championship presented by Rolex at the Houstonian Golf and Country Club on November 20, 2009 in Richmond, Texas. (Photo by Scott Halleran/Getty Images)

RICHMOND, TX - NOVEMBER 20: Eun-Hee Ji of South Korea chats with her caddie Zac Austin on the first tee during the second round of the LPGA Tour Championship presented by Rolex at the Houstonian Golf and Country Club on November 20, 2009 in Richmond, Texas. (Photo by Scott Halleran/Getty Images)

RICHMOND, TX - NOVEMBER 20: Eun-Hee Ji of South Korea waits on the first tee during the second round of the LPGA Tour Championship presented by Rolex at the Houstonian Golf and Country Club on November 20, 2009 in Richmond, Texas. (Photo by Scott Halleran/Getty Images)

RICHMOND, TX - NOVEMBER 20: Eun-Hee Ji of South Korea watches her tee shot on the first hole during the second round of the LPGA Tour Championship presented by Rolex at the Houstonian Golf and Country Club on November 20, 2009 in Richmond, Texas. (Photo by Scott Halleran/Getty Images)

RICHMOND, TX - NOVEMBER 20: Haeji Kang of South Korea hits her tee shot on the 14th hole during the second round of the LPGA Tour Championship presented by Rolex at the Houstonian Golf and Country Club on November 20, 2009 in Richmond, Texas. (Photo by Scott Halleran/Getty Images)

RICHMOND, TX - NOVEMBER 20: Incoming LPGA Commissioner Michael Whan watches the play during the second round of the LPGA Tour Championship presented by Rolex at the Houstonian Golf and Country Club on November 20, 2009 in Richmond, Texas. (Photo by Scott Halleran/Getty Images)

RICHMOND, TX - NOVEMBER 20: A volunteer holds a quiet sign during the second round of the LPGA Tour Championship presented by Rolex at the Houstonian Golf and Country Club on November 20, 2009 in Richmond, Texas. (Photo by Scott Halleran/Getty Images)

RICHMOND, TX - NOVEMBER 20: Haeji Kang of South Korea walks to the 18th tee during the second round of the LPGA Tour Championship presented by Rolex at the Houstonian Golf and Country Club on November 20, 2009 in Richmond, Texas. (Photo by Scott Halleran/Getty Images)

RICHMOND, TX - NOVEMBER 20: Ai Miyazato of Japan loads her golf clubs into her car after play was suspended during the second round of the LPGA Tour Championship presented by Rolex at the Houstonian Golf and Country Club on November 20, 2009 in Richmond, Texas. (Photo by Scott Halleran/Getty Images)

RICHMOND, TX - NOVEMBER 19: Michelle Wie watches her tee shot on the 13th hole as she favors her sore left ankle during the first round of the LPGA Tour Championship presented by Rolex at the Houstonian Golf and Country Club on November 19, 2009 in Richmond, Texas. (Photo by Scott Halleran/Getty Images)

RICHMOND, TX - NOVEMBER 19: Jiyai Shin of South Korea waits on the 17th tee during the first round of the LPGA Tour Championship presented by Rolex at the Houstonian Golf and Country Club on November 19, 2009 in Richmond, Texas. (Photo by Scott Halleran/Getty Images)

RICHMOND, TX - NOVEMBER 19: Jiyai Shin of South Korea walks across a bridge with her caddie on the 17th hole during the first round of the LPGA Tour Championship presented by Rolex at the Houstonian Golf and Country Club on November 19, 2009 in Richmond, Texas. (Photo by Scott Halleran/Getty Images)

RICHMOND, TX - NOVEMBER 19: Jiyai Shin of South Korea hits her tee shot on the 13th hole during the first round of the LPGA Tour Championship presented by Rolex at the Houstonian Golf and Country Club on November 19, 2009 in Richmond, Texas. (Photo by Scott Halleran/Getty Images)

RICHMOND, TX - NOVEMBER 19: Jiyai Shin of South Korea hits her tee shot on the 17th hole during the first round of the LPGA Tour Championship presented by Rolex at the Houstonian Golf and Country Club on November 19, 2009 in Richmond, Texas. (Photo by Scott Halleran/Getty Images)

RICHMOND, TX - NOVEMBER 18: Ai Miyazato of Japan hits a shot during the pro-am prior to the start of The LPGA Tour Championship presented by Rolex at the Houstonian Golf and Country Club on November 18, 2009 in Richmond, Texas. (Photo by Scott Halleran/Getty Images for LPGA)

RICHMOND, TX - NOVEMBER 18: Incoming LPGA Commissioner Michael Whan poses for a portrait prior to the start of The LPGA Tour Championship presented by Rolex at the Houstonian Golf and Country Club on November 18, 2009 in Richmond, Texas. (Photo by Scott Halleran/Getty Images for LPGA)

RICHMOND, TX - NOVEMBER 18: Jiyai Shin of South Korea hits a shot during the pro-am prior to the start of The LPGA Tour Championship presented by Rolex at the Houstonian Golf and Country Club on November 18, 2009 in Richmond, Texas. (Photo by Scott Halleran/Getty Images for LPGA)

RICHMOND, TX - NOVEMBER 18: Paula Creamer hits a shot during the pro-am prior to the start of The LPGA Tour Championship presented by Rolex at the Houstonian Golf and Country Club on November 18, 2009 in Richmond, Texas. (Photo by Scott Halleran/Getty Images for LPGA)

RICHMOND, TX - NOVEMBER 18: Michelle Wie hits a shot during the pro-am prior to the start of The LPGA Tour Championship presented by Rolex at the Houstonian Golf and Country Club on November 18, 2009 in Richmond, Texas. (Photo by Scott Halleran/Getty Images for LPGA)

RICHMOND, TX - NOVEMBER 18: Michelle Wie poses for a portrait prior to the start of The LPGA Tour Championship presented by Rolex at the Houstonian Golf and Country Club on November 18, 2009 in Richmond, Texas. (Photo by Scott Halleran/Getty Images for LPGA)

RICHMOND, TX - NOVEMBER 18: Jiyai Shin of South Korea crosses a bridge during the pro-am prior to the start of The LPGA Tour Championship presented by Rolex at the Houstonian Golf and Country Club on November 18, 2009 in Richmond, Texas. (Photo by Scott Halleran/Getty Images for LPGA)

SUGAR GROVE, IL - AUGUST 17: Members of the European and U.S. Solheim teams along with Marty Evans of the LPGA and Alexandra Armas of the Ladies European Tour present the Solheim family with a framed artwork inside the car museum on the grounds of Rich Harvest Farms, host site of the 2009 Solheim Cup on August 17, 2009 in Sugar Grove, Illinois. (Photo by David Cannon/Getty Images)

KAHUKU, HI - FEBRUARY 11: Page Thompson the President of the Golf Channel talks with the media following the announcement of the 10 year television deal between the LPGA and the Golf Channel for exclusive cable coverage of the LPGA Tour during the SBS Open on February 11, 2009 at the Turtle Bay Resort in Kahuku, Hawaii. (Photo by Andy Lyons/Getty Images)

SHIMA, JAPAN - NOVEMBER 04: Momoko Ueda of Japan celebrates her eagle on the 7th hole during the final round of LPGA Mizuno Classic, at Kintetsu Kashikojima Country Club, on October 4, 2007, in Mie Prefecture, Japan. Mizuno Classic is the only LPGA Tour tournament taken place in Japan. (Photo by Koichi Kamoshida/Getty Images)

SHIMA, JAPAN - NOVEMBER 04: Reilley Rankin of the USA makes a tee shot on the 7th hole during the final round of the LPGA Mizuno Classic at Kintetsu Kashikojima Country Club on November 4, 2007 in Mie Prefecture, Japan. The Mizuno Classic is the only LPGA Tour tournament which takes place in Japan. (Photo by Koichi Kamoshida/Getty Images)

SHIMA, JAPAN - NOVEMBER 04: Momoko Ueda of Japan celebrates her albatross on the 7th hole during the final round of LPGA Mizuno Classic, at Kintetsu Kashikojima Country Club, on October 4, 2007, in Mie Prefecture, Japan. Mizuno Classic is the only LPGA Tour tournament taken place in Japan. (Photo by Koichi Kamoshida/Getty Images)

SHIMA, JAPAN - NOVEMBER 04: Momoko Ueda of Japan celebrates after winning the LPGA Mizuno Classic, at Kintetsu Kashikojima Country Club, on October 4, 2007, in Mie Prefecture, Japan. Mizuno Classic is the only LPGA Tour tournament taken place in Japan. (Photo by Koichi Kamoshida/Getty Images)

SHIMA, JAPAN - NOVEMBER 04: Momoko Ueda of Japan is thrown into the air in celebration by LPGA player after winning the LPGA Mizuno Classic, at Kintetsu Kashikojima Country Club, on October 4, 2007, in Mie Prefecture, Japan. Mizuno Classic is the only LPGA Tour tournament taken place in Japan. (Photo by Koichi Kamoshida/Getty Images)

SHIMA, JAPAN - NOVEMBER 04: Momoko Ueda of Japan kisses the trophy after winning the LPGA Mizuno Classic, at Kintetsu Kashikojima Country Club, on October 4, 2007, in Mie Prefecture, Japan. Mizuno Classic is the only LPGA Tour tournament taken place in Japan. (Photo by Koichi Kamoshida/Getty Images)

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Atthaya thitikul birdies final hole and celebrates dow championship team win with ruoning yin, american duo of ewing and kupcho take lead into final round of dow championship, grace kim's ace carries her team to share of the lead in dow championship, nelly korda says dog bite will keep her from defending her title in aramco tournament, yin and thitikul form team of ex-no. 1s and share the lead in dow championship.

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Five Things to Know About the 2024 Dow Championship

Lpga professional ann bloomfield leading by example in life and golf.

• Dow Championship
• Tournament News

A busy stretch of five consecutive events comes to a fun conclusion with the Dow Championship. It’s a lighthearted, team competition that allows the best in women’s golf to partner with close friends and competitors for a unique team-play event. The field is made up of 144 players who will square off at Midland Country Club in Midland, Mich. beginning on Thursday. Here are five things to know about this week’s Dow Championship.

Changes for 2024

The LPGA Tour’s annual team event has made a number of changes ahead of its fifth edition. First, the tournament changed its name from the Dow Great Lakes Bay Invitational to the Dow Championship. Second, the event was moved from July to June in order to accommodate the schedules of the world’s top-ranked players who are in the midst of trying to balance a busy summer schedule that includes the 2024 Paris Olympics. And finally, the championship increased its total purse from $2.7 to $3 million and expanded the field from 64 to 72 teams.

The Dow Championship will see teams square off over 72 holes while competing in alternating rounds of foursomes – also known as alternate shot – and four-ball. Although there are no Rolex Ranking points available during this championship, a victory does count as an official win on the LPGA Tour for both members of the winning team.

Featured Teams

While the world’s best players spend the rest of the year going head to head, they’ll team up for this one-of-a-kind event on the LPGA Tour, which often makes for some fascinating duos. Returning again this season is the team of Lexi Thompson and Brooke Henderson, who are reuniting after missing the cut in the Dow Championship last year. Also playing together again this year are Celine Boutier and Yuka Saso, who tied for third last year in Midland. Saso has already clinched one victory this season with her win at the U.S. Women’s Open.

Other featured partnerships include Rose Zhang and Alexa Pano, who are teaming up for the first time, as well as the duo of Lydia Ko and Danielle Kang, who are reuniting at the Dow Championship for the first time since 2021. The English pair and longtime friends Charley Hull and Georgia Hall are also partnering for the championship as are Ruoning Yin and Atthaya Thitikul.

Event History

Jasmine Suwannapura and Cydney Clanton teamed up to capture the first playing of the Dow Championship in 2019. The championship was not held due to the COVID-19 pandemic in 2020, but then, the following season, the sister act of Ariya and Moriya Jutanugarn were victorious in 2021 and are teaming up again this year in search of a second victory. The sisters' team victory marks the last win on the LPGA Tour for each of the Jutanugarns.

In 2022, U.S. Solheim Cup teammates Jennifer Kupcho and Lizette Salas rode the success they found representing the Red, White and Blue to victory in the Dow Championship. That win marked the third of the season for Kupcho and was Salas’ second career victory, a performance the pair will look to recreate as they team up again this week.

In 2023, the duo of Elizabeth Szokol and Cheyenne Knight, who dubbed themselves the Elizabethan Knights, earned a one-stroke victory over Kelly Tan and Matilda Castren when they won in Midland. The victory was the second of Knight’s career and the first for Szokol, and the defending champions are teaming up again this season to try and go back-to-back.

How to watch

Live coverage of the Dow Championship begins Thursday. Catch first- and second-round coverage on Golf Channel from 10 a.m. - 12 p.m. EST and on Peacock from 10 a.m. - 1 p.m. EST. Third-round coverage will be available on Golf Channel from 5 p.m. - 7 p.m. EST and on Peacock from 4 p.m. - 7 p.m. EST.

Final round coverage can be found on the NBC Sports app between 12 p.m. - 1 p.m. EST and on CBS from 1 p.m. - 3 p.m. EST.

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Jin and Ronic Win Dow Championship in First Appearance as Teammates

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Less than 100 days away, the Epson Tour Championship gives the desert another pro event

In just three months, the Coachella Valley’s newest professional golf tournament will come to town.

That will be the Epson Tour Championship, the season finale for the LPGA’s developmental tour. At the end of the 72-hole tournament at the Indian Wells Golf Resort, 15 golfers will have earned at least some playing privileges on the LPGA for 2025.

Followers of the LPGA may have some understanding of the Epson Tour and what it offers, but casual golf fans might not know much about the developmental tour. Here are some important points as the Tour Championship is less than 100 days away on Oct. 3-6.

It’s an international tour

Yes, it is based in the United States, but so is the LPGA itself, and the LPGA features top women players from around the world. The same is true of the Epson Tour. Of the top 15 players at the top of the Race for the Card at the moment, only five are from the United States. The top two players in that chase right now, Fiona Xu and Cassie Porter, are both from New Zealand, a country growing in importance in women’s golf. Other countries represented in the top 15 at the moment are Taiwan, China, South Korea, South Africa, Colombia, the Netherlands and Slovenia.

The tour is in its final chase for 2024

The Epson Tour has played 11 tournaments so far this year, meaning there are only six regular season events remaining before the Tour Championship in Indian Wells. The Epson golfers will play twice in July, twice in August and twice in September. Those final six tournaments will take golfers across the country, with starts in Connecticut, New York, Oregon and Indiana before two starts in Alabama.

More: Epson Tour Championship in Indian Wells will award more exemptions to LPGA for 2025

There are past LPGA players nearing a return

The Epson Tour is not just about college players looking for their first taste of professional golf or international players looking to break through in the United States. Just like on the PGA Tour with the Korn Ferry Tour, there are golfers who are working on the Epson Tour to return to the LPGA. That list includes a player like Kim Kaufmann, ranked 422 nd in the Rolex World Ranking, currently 173rd in the Race to the CMW Globe on the LPGA Tour and third in the Epson Tour Race for the Card. As recently as 2019, Kaufmann played in 21 events on the LPGA, though she has played only a handful of events on the LPGA in recent years. At third in the Race for the Card, Kaufmann has a strong chance of returning to the LPGA in 2025.

The West Coast swing was in April and May

The Epson Tour played two events in Arizona, one in Utah and one in California earlier in the year. The California event was played in Beaumont at the Morongo Golf Club at Tukwet Canyon. The IOA Championship presented by Morongo Casino was traditionally played the last week of March but moved to the last weekend in April. Juliana Hung of Taiwan won the title in a rout, shooting 21-under par for the 54-hole event for a nine-shot victory over current points leader Fiona Xu. If you are looking for someone with success near the desert, Hung is the player.

The Tour Championship has some differences

The tournament at Indian Wells Golf Resort’s Player Course will be a 72-hole event, rather than the 54 holes played at other Epson Tour events. And while the purse for the Tour Championship won’t be the largest on the tour – still $287,500 – the key is the Tour Championship will offer 650 points to the winner. The other Epson Tour tournaments offer 500 points to the winner. So getting into the Tour Championship and having a great week could move a player up into the top 15 where playing exemptions for the 2025 LPGA Tour are available.

Study: LPGA sponsors gain up to 400% return on their investment

Total number of active brands across lpga events, official partners and athletes now more than 1,200..

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• Rolex, Aon and Epson are the most active brands across LPGA tournaments
• Lexi Thompson has more endorsement deals than any other golfer on the tour

Brands that sponsor the Ladies Professional Golf Association (LPGA) are found to have gained up to a 400 per cent return on their investment, according to a report from SponsorUnited.

The LPGA Marketing Partnerships Report for 2022/23 produced by the sponsorship data and advertising services firm found that the number of active brands across LPGA tournaments, official partners and women’s golf athletes has doubled since 2019, with the total now over 1,200. Over the same period, the number of brands partnering with LPGA Tour athletes has increased significantly by more than 1,000 per cent.

Other findings from the study revealed that LPGA tournaments had signed deals across 163 subcategories so far this year, which is slightly down on last year’s total of 165. The financial category was deemed the most active, having increased its activity by 12 per cent compared to the previous year. Other active sectors included food products, business services, consumer products and technology. Meanwhile, 83 per cent of LPGA partners were actively buying assets that promoted diversity and inclusion.

Watch brand Rolex is considered the most active brand across LPGA tournaments, ahead of Aon and Epson. In terms of most active brands that sponsored women’s golf athletes, Titleist, Callaway and Ping were ranked as the top-three. US star Lexi Thompson was deemed the most endorsed LPGA golfer with 19 deals, ahead of her compatriots Nelly Korda and Mexico’s Gaby López.

Related Posts

Women’s Sport Week 2023

StreamTime | Defining digital trends in 2023 and beyond

Social posts from those playing on the tour was discovered to record an average engagement rate of 4.6 per cent, which was found to be double the average of athletes in the five major North American sports leagues. Between 2022 and 2023, female golfers playing on the circuit averaged a follower growth of 15 per cent, indicating a steady rise.

“In a year marked by intense debate on golf’s future, the LPGA has quietly capitalized on the growing interest of the sport to forge a powerful business model, resulting in substantial gains in sponsorships,” said Bob Lynch, founder and chief executive of SponsorUnited.

“This uptick is due in part to a combination of factors: the unexpected role of the pandemic in sparking global interest, the rise of expansive social content platforms for players, and the escalating interest and impact of women’s sports partnerships.”

SportsPro says…

A previous SponsorUnited study last year indicated that the LPGA has more brand deals than any other women’s sports organisation, underlining its success in attracting sponsorships for its events.

The increased number of deals has helped the tour financially, to the extent that the ongoing 2023 season features the biggest ever prize purse in the circuit’s history. Across 33 events, a total pot of US$101.4 million is on offer, while the winner of the upcoming Women’s US Open is set to earn at least a record US$11 million.

With the organisation aiming to become more digital-savvy and increase fan engagement through partnerships with the likes of Next League and Legends , it wouldn’t be surprising to see more brands strike deals with those playing on the tour or at its events.

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PGA Tour has final signature event as LPGA goes to Sahalee for 3rd major

Bryson DeChambeau holds the trophy in the bunker after winning the U.S. Open golf tournament Sunday, June 16, 2024, in Pinehurst, N.C. (AP Photo/Matt York)

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TRAVELERS CHAMPIONSHIP

Site: Cromwell, Connecticut.

Course: TPC River Highlands. Yardage: 6,852. Par: 70.

Prize money: $20 million. Winner’s share: $3.6 million.

Television: Thursday-Friday, 3-6 p.m. (Golf Channel); Saturday-Sunday, 1-3 p.m. (Golf Channel), 3-6 p.m. (CBS).

Defending champion: Keegan Bradley.

FedEx Cup leader: Scottie Scheffler.

Last week: Bryson DeChambeau won the U.S. Open.

Notes: This is the final signature event with a $20 million purse and small field. There will not be a cut at the Travelers Championship. ... Rory McIlroy withdrew one day after he bogeyed three of his last four holes to finish one shot behind in the U.S. Open. ... Adam Scott and Webb Simpson each received a sponsor’s exemption, the fifth one for a signature event for both of them. They serve on the PGA Tour policy board. ... Michael Thorbjornsen, who finished No. 1 in the PGA Tour University ranking, received an exemption. He finished fourth at the Travelers in 2022 while at Stanford. ... The leading five players from the top 20 in the FedEx Cup after this week earn exemptions to the British Open. Christiaan Bezuidenhout currently is the only player from the top 20 not eligible. Thomas Detry is just outside the top 20. ... Xander Schauffele and Bryson DeChambeau are the only players with top-10 finishes in all three majors this year.

Next week: Rocket Mortgage Classic.

Online: https://www.pgatour.com/

LPGA TOUR AND PGA OF AMERICA

KPMG WOMEN’S PGA CHAMPIONSHIP

Site: Sammamish, Washington.

Course: Sahalee Country Club. Yardage: 6,831. Par: 72.

Prize money: $10 million. Winner’s share: $1.5 million.

Television: Thursday-Friday, 4-6 p.m. (Peacock), 6-10 p.m. (Golf Channel); Saturday, 1-3 p.m. (Peacock), 3-6 p.m. (NBC), 6-8 p.m. (Golf Channel); Sunday, 12-3 p.m. (Peacock), 3-7 p.m. (NBC).

Defending champion: Ruoning Yin.

Race to CME Globe leader: Nelly Korda.

Last week: Lilia Vu won the Meijer LPGA Classic.

Notes: The third LPGA major of the year returns to Sahalee for the first time since 2016, when Brooke Henderson of Canada won her first major. ... This is the final week before the women’s world ranking is used to determine the 60 players who qualify for the Olympics. ... The Americans will have only three players for the Paris Games unless Megan Khang has a good week. She is No. 16 in the world ranking, one spot behind Lydia Ko. ... Lexi Thompson moved from No. 75 to No. 33 in the Race to CME Globe after her playoff loss last week. ... Of the four players who already have topped $1 million, Ayaka Furue of Japan is the only one who has yet to win on the LPGA this year. ... Sahalee hosted the 1998 PGA Championship that Vijay Singh won over Steve Stricker. ... Nelly Korda has missed the cut in consecutive tournaments for the first time since the Founders Cup and the KPMG Women’s PGA last year.

Next week: Dow Great Lakes Bay Invitational.

Online: https://www.lpga.com/ and https://www.kpmgwomenspgachampionship.com/

LIV GOLF LEAGUE

LIV GOLF NASHVILLE

Site: College Grove, Tennessee.

Course: The Grove GC. Yardage: 7,297. Par: 71.

Prize money: $20 million. Winner’s share: $4 million.

Television: Friday, 1-6 p.m. (CW app); Saturday-Sunday, 1-6 p.m. (CW Network).

Defending champion: New event.

Points leader: Joaquin Niemann.

Last tournament: Carlos Ortiz won LIV Golf Houston.

Notes: Bryson DeChambeau plays just one week after he captured his second U.S. Open title by beating Rory McIlroy by one shot at Pinehurst No. 2. ... DeChambeau joined Brooks Koepka as the only active LIV players to win a major. ... LIV had three players finish in the top 10 at the Masters. In the next two majors, DeChambeau was the only player in the top 10. ... Tennessee is the 12th state to host a LIV event. ... The Grove is a Greg Norman design that previous hosted a Korn Ferry Tour event and NCAA men’s regional tournaments. ... DeChambeau has only one finish in the top five at LIV Golf this year. He has two top fives (a win and runner-up) in the majors. ... LIV Golf has six players from four countries who have qualified for the Paris Olympics. ... Dustin Johnson has only one top 10 since winning in LIV Las Vegas earlier this year. He has missed the cut in two out of three majors this year.

Next tournament: LIV Golf Andalucia on July 12-14.

Online: https://www.livgolf.com/

EUROPEAN TOUR

Site: Amsterdam.

Course: The International. Yardage: 6,914. Par: 71.

Prize money: $2.5 million. Winner’s share: $416,667.

Television: Thursday-Friday, 7:30 a.m. to 12: 30 p.m. (Golf Channel); Saturday-Sunday, 6:30-11:30 a.m. (Golf Channel).

Defending champion: Pablo Larrazabal.

Race to Dubai leader: Rory McIlroy.

Notes: Six players in the field were in North Carolina last week for the U.S. Open, all but one of them missing the cut. Tom McKibbin of Northern Ireland tied for 41st. ... Sebastian Soderberg makes his first start since he took double bogey on the final hole to lose the Scandinavian Mixed by one shot to Linn Grant. He is No. 2 on the Race to Dubai. ... Luke List is not in the PGA Tour’s signature event this week. He is playing in the Netherlands on a sponsor exemption. ... Matt Wallace is in the field, the only player in the field to have won on the European tour and the PGA Tour. ... Henrik Norlander is using one of the spots for PGA Tour players who finished from No. 126 to 200 in the FedEx Cup last year. He also played in Sweden two weeks ago. ... Three players who have competed on LIV Golf this year are among the top 11 in the Race to Dubai. ... Europe has nine players among the top 25 in the world ranking.

Next week: Italian Open.

Online: https://www.europeantour.com/dpworld-tour/

PGA TOUR CHAMPIONS

DICK’S SPORTING GOODS OPEN

Site: Endicott, New York.

Course: En-Joie CC. Yardage: 6,994. Par: 72.

Prize money: $2.1 million. Winner’s share: $315,000.

Television: Friday, 12-2 p.m. (Golf Channel); Saturday-Sunday, 3-6 p.m. (Golf Channel).

Defending champion: Padraig Harrington.

Charles Schwab Cup leader: Stephen Ames.

Last tournament: Ernie Els won the American Family Insurance Championship.

Notes: Padraig Harrington plays for the first time since he was inducted into the World Golf Hall of Fame during the U.S. Open at Pinehurst No. 2. ... This is the last tournament before a pair of majors. The U.S. Senior Open is next week, and then after a bye week, it’s the Kaulig Companies Championship at Firestone in Ohio. ... Steve Stricker is not on the field. He is the only player in the top six in the Charles Schwab Cup standings who hasn’t won this year. ... Ken Tanigawa, Billy Andrade and Paul Broadhurst are the only players on the PGA Tour Champions who have played all 13 tournaments this year. ... Ernie Els and Stephen Ames are the only players with multiple victories this year. ... Angel Cabrera is on the alternate list, unlikely to get in. He won on the Legends Tour in Europe last week. It was his first win since getting released from prison in Argentina last summer for gender violence.

Next week: U.S. Senior Open.

Online: https://www.pgatour.com/pgatour-champions

KORN FERRY TOUR

COMPLIANCE SOLUTIONS CHAMPIONSHIP

Site: Norman, Oklahoma.

Course: Jimmie Austin OU GC. Yardage: 7,487. Par: 72.

Prize money: $1 million. Winner’s share: $180,000.

Television: None.

Previous winner: Jimmy Stanger.

Points leader: Tim Widing.

Last week: Taylor Dickson won the Wichita Open.

Next week: Memorial Health Championship.

Online: https://www.pgatour.com/korn-ferry-tour

OTHER TOURS

Epson Tour: Island Resort Championship, Sweetgrass GC, Harris, Michigan. Defending champion: Tsai Ching Tseng. Online: https://www.epsontour.com/

Japan Players Championship, Nish Nasuno CC, Tochigi, Japan. Defending champion: Hideto Tanihara. Online: https://www.jgto.org/en/

Asian Tour: Kolon Korea Open, Woo Jeong Hills CC, Cheonan, South Korea. Defending champion: Seungsu Han. Online: https://asiantour.com/

Challenge Tour: Blot Open de Bretagne, Golf Bluegreen de Pleneuf Val Andre, Pleneuf, France. Previous winner: Stuart Manley. Online: https://www.europeantour.com/challenge-tour/

Ladies European Tour: Tipsport Czech Ladies Open, Royal Beroun GC, Beroun, Czech Republic. Defending champion: Diksha Dagar. Online: https://ladieseuropeantour.com/

PGA Tour Americas: The Beachlands Victoria Open, Uplands GC, Victoria, British Columbia. Defending champion: Etienne Papineau. Online: https://www.pgatour.com/americas

Japan LPGA: Earth Mondahmin Cup, Camellia Hills CC, Chiba, Japan. Defending champion: Jiyai Shin. Online: https://www.lpga.or.jp/en/

Korea LPGA: Hankyung Ladies Cup, Fortune Hills CC, Pocheon, South Korea. Defending champion: Minji Park. Online: https://klpga.co.kr/

This version corrects that Americans have three players, not two, assured in women’s competition at the Olympics.

AP golf: https://apnews.com/hub/golf

Bernhard Langer expects 'very emotional' DP World Tour farewell in Munich

Bernhard Langer plays his tee shot on the third hole during the second round of the 2024 Principal Charity Classic at Wakonda Club. (David Berding/Getty Images)

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Bernhard Langer says the goodwill from players and fans alike will make for a “very emotional” farewell appearance on the DP World Tour at the BMW International Open in Germany.

The European great, Germany’s most successful player of all time, will make his 513th and final appearance on the DP World Tour this week at Golfclub München Eichenried.

Since his debut appearance in 1974, Langer has won 42 titles on the DP World Tour across five decades – a feat bettered only by the late, great Seve Ballesteros.

The two-time Masters champion continues to enjoy success on PGA TOUR Champions, the 50-and-over circuit, at the age of 66, but his 23rd appearance at Germany’s most historic professional golf tournament will mark the end of this chapter in his illustrious career.

“I don’t know yet (how I will react)," said Langer, who arrives in Germany having played at the U.S. Senior Open last week. “I've never said goodbye to anything so far in terms of golf, this is going to be a first experience and I have a feeling it's going to be very emotional.”

Langer was set to make his final appearance at the Masters Tournament in April, but that original plan was pushed back by a year because of an Achilles tendon tear playing pickleball in February.

He was back playing less than three months later on the Champions Tour, where he holds a record 46 career titles.

“I'm feeling much better,” he said. “It's five months today since the operation and things are getting better and better.

“So, I’m starting to walk more and more. It’s still a bit difficult at times, but golf is not a problem.

“I can rotate pretty good. I can transfer the weight. I’m just a little weak, my calf muscle is much smaller on my left leg than my right leg. My balance is not quite there, but we'll work on it.”

Langer last played at the BMW International Open, where he has finished second on five occasions, more than a decade ago in 2012, and he is anticipating a difficult challenge on an exacting layout as he plays in a regular DP World Tour event for the first time since 2018.

“It means a great deal, just to play in front of the home crowd. And hopefully I can make the cut, but I hear the golf course is a lot longer than it used to be, and that's a challenge for me.

“I'm getting shorter, and the course is getting longer and that's not a good combination.”

The sense of this being a fitting finale for Langer on the DP World Tour is made more prevalent, with this week’s host venue being nearby to where he made some of his first steps in the game.

“I grew up about 45 minutes from here,” he explained. “I worked as an assistant professional 30 minutes from here at Munich Country Club.

“I have a lot of friends, some relatives and just people that have been with me, supported me for many, many years in the game of golf, and obviously I've played this tournament many times.

“It’s the only one I haven't won yet in Germany. So it was always tricky, but I’m glad to be back.”

Langer will play alongside countrymen Marcel Siem, who won his sixth DP World Tour title last week at the Italian Open presented by Regione Emilia-Romagna, and fellow two-time major winner Martin Kaymer.

Nelly Korda withdraws from Ladies European Tour event in London after dog bite

Nelly Korda withdrew from next week’s Ladies European Tour event in London due to a dog bite.

The world No. 1 was bitten after missing the cut at last week’s KPMG Women’s PGA Championship, and according to a statement shared on her Instagram account, she needs time to recover before returning to competition.

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“I regret to announce that I must withdraw from next week’s Ladies European Tour tournament in London. On Saturday in Seattle, I was bitten by a dog and need time to receive treatment and recover fully,” she wrote. “I apologize to the LET , the sponsors, and my fans for my absence. Thank you for your understanding, and I look forward to returning to the course soon.”

Korda is the defending champion of the LET’s Aramco Team Series event, which is to be hosted at the Centurion Club.

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Korda has a stunning six wins this season on the LPGA — including her second major championship — and will look to defend her 2020 Olympic gold medal at the Paris games in early August.

Korda won five consecutive events during the first half of the LPGA season, tying Nancy Lopez and Annika Sorenstam with the longest stretch of wins on tour. However, following her record-tying run, Korda missed the cut at both the U.S. Open at Lancaster and the Women’s PGA at Sahalee. In Seattle, Korda shot an opening round of 69 (-3), but on Friday she posted her highest score as a professional — an 81 to miss her third consecutive cut.

“It’s just golf recently for me,” Korda said, getting emotional after the disappointing round. “No words for how I’m playing right now. I’m just going to go home and reset.”

The next LPGA event on the calendar is the Evian Championship, the tour’s fourth major championship of the season in Évian-les-Bains, France.

Required reading

• Nelly Korda, Lilia Vu, Rose Zhang to represent U.S. for women’s golf at Paris Olympics

(Photo: Steph Chambers / Getty Images)

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Gabby Herzig is a Staff Writer for The Athletic covering golf. Before joining The Athletic, she worked as a breaking news writer for Sports Illustrated’s golf vertical and a contributing editor at Golf Digest. She is a graduate of Pomona College, where she captained the varsity women’s golf team.